Job Description

Salary: Band, 36,066-41,028 (It is policy to appoint at the beginning of the band)
Location: Agile, Middle Engine Lane and homeworking
Please note the location of the role will change in 2027 to Cobalt Business Park, North Tyneside
Hours/Contract: 37 Hours, Permanent
Working for #TeamNP
Our purpose at Team NP is simple: to keep people safe and to fight crime. But it takes more than officers alone to do the job - and that's where our 2,000-strong team of police staff and 200 volunteers come in.
As one of the largest police forces in England we have a huge variety of departments and specialisms offering you endless opportunities. From mentoring and coaching schemes and online soft skills courses to leadership development programmes; we'll give you the support, training and time to carve out the career you always wanted.
As one of the top 50 UK inclusive employers and a disability confident employer, we promote a culture of respect in the workplace so everyone can feel seen, heard and valued.
Whether you're a member of staff or a volunteer, you can also expect first-rate support to manage your health and wellbeing. With year-round events, a 24/7 welfare support hotline and a leading approach to neurodiversity, our initiatives enable you to be at your best.
Above all else, here at Team NP, we can offer you a career that is so much more than just a job, it's a chance to be part of something that really matters.
Learn about our .
The role
Here at Northumbria Police, we think our region is amazing! It takes a great deal of people from different backgrounds, with diverse skills and experience to serve our force area effectively, think you have what it takes to help us make a difference? This could be the perfect time for you to join us in our Communications and Engagement Department as a Campaigns and Digital Marketing Adviser.
We're looking for a creative and data-driven individual to develop our recruitment marketing for officers, staff and volunteers. You'll deliver multi-channel campaigns to help us build a talent pipeline, attract high quality applicants and increase diversity and representation in our force. This role will support our efforts to shape our employer brand and highlight our value proposition, making best use of paid, owned and earned channels to reach our audiences.
What you'll do
Work alongside colleagues across the organisation to design and implement our recruitment campaign calendar in line with our workforce plan.
Collaborate with a range of external agencies, including paid media partners to deliver an effective and cost efficient paid plan.
Provide hands-on management of our careers website, optimising for reach, user experience and achievement of our strategic goals.
Plan and deliver engaging, social-first content, choosing the best channels in our social mix to achieve your goal. As part of this role, you will lead the management of our fast-growing LinkedIn presence.
Sound interesting? For further information, and to support your application, please view the .
What you'll bring
Essential:

• Experience of delivering digital marketing and campaigns in a similar role.
• Experience of influencing people of all levels of seniority within a large and complex organisation.
• Experience in producing insightful, creative and effective campaign work.
• Demonstrable skills/knowledge of planning, coordinating and prioritising.
• Experience of working on your own initiative.
• Excellent writing skills, with an authoritative understanding of what makes engaging and interesting communications.
• Content creation skills, including filming and editing.
• Understanding of campaign analysis and use of Google Analytics.
• Due to the requirement to work flexibly, unsocial hours and personal safety for lone working; public transport may not be available or suitable at these times. For this reason, a full UK driving licence is considered essential.

Desirable:

• Experience and understanding of marketing in relation to recruitment activity.

We know it's important for you to feel that you're not only part of a great team, but part of a community. We welcome applications from suitably qualified people from all sections of the community, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.
Harnessing these differences creates a productive environment in which everyone feels valued, and their talents are fully utilised. Appointments are based on merit alone.
Interested to learn more? For further information about the role please contact .
What we offer

• 26 days' leave (increasing to 30 days for 5 years+ service) plus 8 bank holidays
• NHS Fleet Solutions Car Lease Scheme
• Enhanced maternity, shared parental and adoption leave
• Flexi time - allowing you to fit your working hours around your individual needs
• Flexible working (we are happy to discuss options such as compressed hours)
• Agile working - option to work from home, your team zone, and spaces across the force
• Fantastic market-leading public sector pension scheme with up to 16% employer contribution
• Corporate travel schemes - local rail, bus services and metro discounts
• Access to private healthcare and eye test vouchers
• Discounts on shopping and eating out thanks to the Blue Light Card and Blue Light Tickets
• We've invested in extensive paid sick leave, trained mental health first aiders on-site, an employee advice service for the times you need that additional support.
• Access to gyms in some stations
• Sports & Social Club - join our thriving sports scene at Team NP and enjoy further exclusive discounts on days out and travel
• Cycle to work scheme
• Opportunity to volunteer in local community

Just so you know
Our application form will help us understand how your work, education and life experience has prepared you for the role of a Campaigns and Digital Marketing Adviser with #TeamNP. To help support your application research what makes us tick here at Northumbria, the role you're applying for and the values and behaviours that contribute.
The recruitment process will consist of the initial application form followed by a face to face interview and a work related task (details of this will be shared in invitations to interview). Interviews are expected to take place w/c 15th December. Just so you know, you can save your application and come back to it any time prior to the closing date on the advert.
Please note: If you've recently applied for this role and have already attended an interview, there's no need to apply again.
We are proud members of the Business Disability Forum, with whom we collaborate with to improve the lives of disabled employees. We are also a Disability Confident Employer, therefore if you demonstrate that you meet the minimum criteria for this role as stated in the advert, we will progress your application and offer you an interview.
If you tell us that you have a disability, we can make adjustments to support you through the recruitment process (for example we can arrange extra time for tests or provide a sign language interpreter) You can get in touch with us via careers@northumbria.police.uk for any support regarding the application process. Please provide us with plenty of notice so we can ensure your visit goes smoothly.
If your application is successful, we'll ask you to complete a Recruitment Vetting (RV) form, therefore you must be a resident of the UK for a minimum period of 3 years to ensure vetting checks can be successfully performed. A job offer will be dependent upon vetting clearance, medical information, and references.
Terms of appointment
This is a permanent role subject to a six-month probationary period.
If you are successful in your application, you will have a six-month probation period with us where you will be unable to apply for any other post advertised internally or externally.
Please note if you are interested in applying for this secondment opportunity, please discuss this with your Line Manager and gain agreement prior to applying.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Skills Required