Job Description

McElmeel Mobility Services - Digital Marketing Specialist

We are currently recruiting for a proactive and results-driven Digital Marketing Specialist to join our dynamic team in Armagh. You will be instrumental in the creation and development of marketing content including high quality literature, video and written material.

You will be responsible for managing our website & social media platforms, creating engaging content, and executing strategies that enhance our brand visibility and connection with our audience.

You will be responsible for developing and implementing a marketing strategy to drive brand awareness, website visitors, and maintain brand consistency across all advertising platforms. The role will also include involvement in exhibitions, branding and print media.

Responsibilities:

Continue the development and execution of a comprehensive marketing strategy, companywide, that aligns with business goals. Content Creation - Create and edit video content for sales, aftersales and brand awareness for both B2C & B2B audience. Excellent Written Skills - creating blogs, press releases, social posts, briefs internal and external & events etc. Develop and enhance the existing social media strategy. Create content (text, images, videos) across social media platforms, including but not limited to Facebook, Instagram, YouTube. Social Media Management - Schedule posts, monitor engagement, manage interactions across all social channels. Actively engage with social media followers. Create & implement a Paid Ads strategy via Meta Ads, as well as tracking PPC Data via AdWords. Analytics and Reporting - Analyse paid ads, Google Analytics as well as AdWords to assess the performance of posts and campaigns. Trend Monitoring - stay updated on market trends, customer behaviours and competitor activities to make data-driven decisions. Provide insights and recommendations for improvements to enhance engagement and reach. Ensure channels are kept up to date with correct information, prices and promotions. Manager website information, up-to-date website banners, branding & vehicle images.

Experience & Skills

Minimum 2 years' experience in a Marketing role. Experience in creating and managing Google Ads or Meta Ad campaigns. Proficient in digital marketing tools (e.g. Canva, social media and Google Analytics). Experience using video or photo editing software (e.g. Adobe Suite, CapCut or iMovie). Creative thinker with the ability to identify and act on market trends. Excellent written skills. Strong organisational skills with the ability to work well under pressure and manage multiple priorities and deadlines. Clean driving licence.

Why McElmeel Mobility Services?

Established in 1950, McElmeel Mobility is the Market Leader in adaptions, conversions, and supplying vehicles for disabled driver and passengers. Located just 3-miles outside the City of Armagh, we proudly serve customers across Ireland and the UK.

As a third-generation family-run business, we are built upon our core values of innovation and excellent customer service. join us and be part of a team dedicated to making a difference in people's lives every day. We offer a competitive package for this role which will include:

What we offer:

Salary: 27,000 - 30,000 with career development opportunity. Private healthcare cover. Learning & Development Opportunities. Quarterly Corporate Social Events. 28 days annual leave

Hours of work

Monday - Thursday, 9.00 am-5.30 pm
Friday, 9.00 am- 4.30 pm

To apply:

Email your CV to hr@mobility-services.com or contact us for an application form on Tel: 02837 525333

Closing Date:

Wednesday 6th August 2025

McElmeel Mobility Services Ltd is an equal opportunities employer.

Job Types: Full-time, Permanent

Pay: 27,000.00-30,000.00 per year

Benefits:

Canteen Company events Health & wellbeing programme On-site parking
Application question(s):

Do you have videography/photography experience?
Experience:

Social media management: 1 year (preferred) Content creation: 1 year (preferred) paid ads: 1 year (preferred)
Work authorisation:

United Kingdom (required)
Location:

Armagh BT61 8BL (preferred)
Work Location: In person

Application deadline: 06/08/2025