Job Description

Global Marketing Lead, Established Brands
About Astellas:
At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others.
Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It's a culture of doing good for others and contributing to a sustainable society.
Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn't a buzzword - it's a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.
We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership.
Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.
The Opportunity:
As a Global Marketing Lead within the Established Brands portfolio, you will leverage market dynamics to support the development of global brand strategy and operational plans, build strong relationships with key external experts, and create impactful programmes and content for omnichannel use. You will collaborate with priority markets to support strategy implementation, and work closely with cross-functional teams to ensure alignment and optimize brand performance.
Hybrid Working:
At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver.
Key Responsibilities:

• Co-lead the development of brand strategic (iGBP) and operational plans.
• Build strong relationships with external Key External Experts (KEEs) and create targeted KEE plans and programs.
• Develop meaningful, omnichannel content aligned with brand positioning and the customer engagement framework to support both global and local plans.
• Understand the market and competitive environment to provide global guidance to mitigate risks and optimise opportunities.
• Collaborate with priority markets and cross-functional teams (medical affairs, communications, supply chain, regulatory affairs) to support strategy development, implementation, best practice sharing, and ensure strategic alignment on operations and lifecycle management.

Essential Knowledge & Experience:

• Pharma sales experience.
• Significant country marketing experience including full accountability for a significant brand in a major affiliate.
• Demonstrated strong pharma marketing experience
• Demonstrated ability to drive meaningful above country omnichannel campaigns.
• Ability to collaborate effectively with cross-functional teams and markets to align on strategic goals, share best practices, and optimize brand performance.

Education:

• First Degree in Science, or equivalent.

Preferred Knowledge & Experience:

• Experience in regional or global marketing roles with demonstrated ability to align strategy and strategic implementation across a major geography.
• Higher Degree in Marketing or Business.

Additional information:

• This is a permanent, full-time position.
• Position is based in the United Kingdom
• This position follows our hybrid working model. Role requires a blend of home and minimum of 2 days per week in our local office in Addlestone, UK. Flexibility may be required in line with business need.
• International travel to be expected up to 20%

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIn's support team through LinkedIn Help.
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Skills Required