Job Description

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Description

We have implemented an anonymous job application process. This means that during the initial stages of the application, personal information such as name, gender, age, and ethnicity is not disclosed to the hiring team.

The Marketing Manager leads the development and execution of strategic, omnichannel marketing initiatives that elevate brand visibility, strengthen commercial performance, and deepen customer engagement. This role oversees key campaigns, category development, product launches, and brand storytelling while partnering closely with Retail, E-commerce, Wholesale, CRM, Digital, Social and Creative teams.

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What Will You Do?

Lead the execution of annual marketing plans aligned with brand awareness, commercial growth, and customer lifetime value goals. Define KPIs, track performance, and drive continuous optimization across campaigns and initiatives. Partner with senior stakeholders to support long-term brand building, category development, and revenue-driving programs. Own the strategic planning and rollout of key commercial moments (Christmas, Mother's Day, Valentine's Day, Lunar New Year, etc.). Lead flagship ICON product campaigns--including timeline management, creative development, cross-functional coordination, and in-market execution. Deliver campaign performance reports and insights to inform future improvements. Develop category marketing strategies to grow awareness, consideration, and loyalty for priority categories. Oversee retention programs including CRM journeys, loyalty initiatives, and value-added offers. Analyse consumer behaviour to identify growth opportunities and inform category recommendations. Oversee omnichannel SKU strategy, including development, pricing, lifecycle management, product storytelling, and availability. Lead the creation, alignment, and distribution of launch notes for cross-functional teams. Ensure channel-specific assortment optimization across Retail, E-commerce, and Wholesale. Develop consumer-centric promotional strategies that drive traffic and conversion while upholding brand equity. Monitor promotional performance and recommend adjustments based on data insights. Partner with Retail and Commercial teams to optimize outlet assortment, pricing, and promotional cadence. Champion compelling, consumer-centric storytelling across all touchpoints, translating product benefits into emotional and functional narratives. Ensure consistent brand messaging aligned with L'Occitane en Provence's commitments to sustainability, ethical sourcing, craftsmanship, inclusivity, and cultural relevance. Adapt messaging to local insights while protecting global brand identity. Lead segmentation and mapping of consumer tribes to understand motivations, behaviors, and needs. Inform personalization strategies across CRM, digital, retail, and social based on tribe-specific insights. Drive long-term strategies to enhance cross-selling and upselling across customer journeys. Use sales data and consumer insights to identify bundling opportunities and optimize value propositions. Collaborate with Sales and Training teams to implement strategies in-store and online. Oversee the sampling strategy to support key launches and hero products. Monitor sampling effectiveness and partner with CRM/digital teams to measure conversion and engagement. Manage logistics and distribution of samples across all marketing channels.
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The Perfect Candidate:

5+ years of relevant marketing experience in the beauty, fashion or lifestyle sector Hands-on experience drivinglocal product campaigns and activations, ensuring brand consistency while aligning with market needs Experience of working within an omni-channel environment, including retail, e-commerce, and digital Strong analytical skills; able to interpret local sales data, market trends, and consumer insights to inform marketing plans. Comfortable managing multiple projects simultaneously, with strong organizational and time-management skills. Excellent written and verbal communication skills Collaborative mindset with the ability to work cross-functionally across marketing, sales, and supply chain. Passionate about beauty and driven to deliver impactful local brand experiences.
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What We Offer You!

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Discretionary Company Bonus scheme Contribution Pension Scheme Holiday Allowance - above statutory Flexible Bank Holidays Enhanced Maternity (20 weeks full pay ) and Paternity leave (12 weeks full pay) after 1 year Hybrid working for Office based staff- 3 days in the office Work from Anywhere Policy - up to 4 weeks a year Volunteering 1 Day Half day leave for Birthday One day's holiday for NewlyWeds Discount Scheme Product allocation Company benefits platform Cycle to work scheme through Reward Gateway Travel Loan through Reward Gateway Subsidised health & wellbeing plan Long service awards
Please note some eligibility criteria may apply

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About L'OCCITANE EN PROVENCE

L'OCCITANE EN PROVENCE has been crafting beauty and wellbeing products since its creation in 1976 with the intention of sharing nature's wonders with the world. We believe that beauty goes beyond what the eye can see. From seed to skin, we are holistic in our approach. We nurture nature and aim to create positive change in the world. And by doing so, we inspire those around us to do the same.

Not only an award-winning brand and a premium retailer, L'OCCITANE is proud to be a certified B Corp. From our field producers to our employees, our customers and our charity partners, we aim to leave a lasting, positive impact on our planet and people.

L'OCCITANE is an equal opportunities employer, committed to creating a diverse and inclusive workplace that is free from discrimination and harassment. This means that when making decisions about our employees' careers, our main consideration is their ability to do their jobs and develop in their roles.

We recruit positive-minded people who share our core values and our commitment to sustainability. In return we offer competitive employment packages with multiple benefits, personal development programs and opportunities to grow and thrive as individuals.