Job Description

Purpose of the Role

We are seeking a creative and detail-oriented

Product & Marketing Development Executive

to support new product development and market execution across our hair and beauty categories -- with a strong focus on textured and fashion hair products.

This role bridges

product creation and marketing activation

, ensuring that each product is not only well-developed but also effectively introduced, promoted, and sold in target markets.
The ideal candidate will be able to connect

product insight, brand storytelling, and sales execution

-- turning product ideas into successful market launches.

Key Responsibilities1. Product Development & Market Readiness

Research and identify trends in hair products, wig styles, packaging, and customer preferences. Work closely with the China and UK teams to support product development, sampling, and specification finalisation. Test and review product samples; provide feedback on texture, colour, quality, and suitability for different hair types. Prepare product briefs, marketing copy, and visual direction for upcoming launches. Analyse competitors' products, pricing, and positioning to support product differentiation.

2. Brand Communication & Marketing Execution

Support marketing campaigns for new product launches -- including TikTok, Amazon, and offline promotions. Coordinate social media and influencer marketing activities, ensuring brand consistency and effective messaging. Prepare and manage digital content assets (photos, videos, copy) for product and brand promotion. Work with the marketing team to track campaign performance (CTR, GMV, ROI) and compile summary reports. Assist in developing creative ideas and messages that connect with the Afro-textured and global beauty markets. Contribute to brand storytelling through content creation, packaging language, and visual direction.

3. Copyright & Compliance Management

Review and document content usage rights, model releases, and influencer contracts. Ensure that all marketing and product materials comply with brand and copyright standards. Maintain an organised library of approved visuals, creator assets, and permission documents.

4. Sales & Commercial Support

Assist in preparing promotional materials, sample kits, and product displays for trade shows and client visits. Support collaboration between sales and marketing teams -- ensuring product launches are well aligned with campaign schedules. Track sales performance of new products and compile post-launch reports with actionable recommendations. Gather customer and market feedback to support continuous product improvement.

Requirements / Qualifications

Bachelor's degree in

Marketing, Business, Fashion, or a related field

.

1-3 years of experience

in product development, marketing execution, or brand management (preferably in

beauty, fashion, or consumer goods

). Strong understanding of

hair product trends

, beauty branding, and

online sales channels

(TikTok, Amazon, Shopify). Excellent organisational and communication skills, with a proactive and creative mindset.

Solid understanding of copyright and content usage rights

-- able to identify potential risks and ensure all marketing assets (images, videos, models, influencer materials) comply with legal and brand requirements. Experience in reviewing or managing

image licensing, creator contracts, or brand usage rights

is highly desirable. Proficient in

Microsoft Office, Canva, or Adobe Creative Suite

for marketing content preparation and coordination. English fluency required; proficiency in another language (e.g. French, Spanish, or African market language) is a plus.
???????

??? 2,300.00?2,800.00??? ?

????:

Bachelor's (??)
????:

London EC2A (??)
Work Location: ????