Job Description

Who is ?
We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreography stories that make a real and meaningful impact for some of the world's leading brands and businesses e.g. Novartis, Pfizer, HSBC, Unilever, Ebay and IBM to name a few.
We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle. We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned channels

A little bit about us in Health:
It's never been a more challenging and exciting time to work in health communications. Artificial intelligence, data-driven insights and tangible tech solutions are all being used to communicate with a public - including patients, healthcare professionals and media - who are more engaged than ever before. At Weber Shandwick, we've always been on the front foot when it comes to innovation within the industry.
What is the role?
We are looking for an Account Director, Integrated Media to join one of the most exciting healthcare teams in the business, with a track record of securing prominent placements for scientific breakthroughs and unsung health injustices. You will be the go-to point of contact for media counsel across a range of growing accounts, working closely with the Vice President (VP)/Head of Media for Health. No day will look the same: you might be called on to devise a handling plan to increase awareness of a forgotten disease, take to the phones to pitch in a story about cutting-edge scientific research, or dive into a new client proposal.
The Account Director (AD) will be proficient at leading day-to-day account work and able to demonstrate agile strategic thinking based on their own judgement and knowledge. They will be responsible for managing account team members, and will play a driving role counselling clients and building the business base.
Responsibilities include:

• Develop integrated earned and paid media strategies for current and new clients
• Oversee and implement media campaigns to achieve high-quality coverage and minimise issues around client activities
• Advise and work within matrix teams including client experience, digital, creative and strategy, to integrate media into client programmes
• Prepare media and briefing materials for a range of platforms and to help clients communicate effectively
• Establish strong relationships with key local and international health media across print, broadcast and online
• Act as the primary point of client contact, leading calls/meetings and providing advice on media handling leveraging industry knowledge/experience
• Participates in growth and business development with new/existing clients across the network
• Project management including budget oversight, internal resourcing and supplier contracting
• Coach and develop direct reports/junior staff

Who are you?

• Passionate about media relations and health communications
• Experience in a media/PR agency and/or press office within healthcare
• A trusted source on health media trends and healthcare news developments
• Knowledge of press writing principles and multimedia content development
• Adept at developing relationships with stakeholders at all levels
• Understand the major national health systems, relevant global agencies and healthcare ethics/compliance frameworks (e.g. MHRA, ABPI)

Who are we?
Weber Shandwick was the most awarded PR agency 2023 at the Cannes Lions International Festival of Creativity and was named to Ad Age's Agency A-List in 2024. Weber Shandwick was also honoured as PRovoke's Global Agency of the Year in 2023 and PRWeek's Global Agency of the Year in 2024.
Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.
Weber Shandwick is part of the family and wider . Check out more about team, the work, and what it's like to work at Weber Shandwick
At IPG DXTRA we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Our Values and Behaviours:
Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:

• CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
• INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
• COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
• IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients and the world

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