Job Description

Description
My client- a well known sports brand, are looking for an Account Marketing Lead to join their team in Central London.
Reporting to the Head of Marketing, you will be the key point of contact for a specific area/territory, managing relationships with strategic business partners and key accounts.
Someone who is driven to aim high will suit this role and business, which is constantly growing!
You will have a passion for the sports/ fashion lifestyle sector, and also an understanding of the market and audience.
Account Marketing Lead- The Role

• Be responsible for leading the marketing strategy and seasonal initiatives with key account partners in France
• Strategic Marketing Leadership: Develop and implement marketing strategies tailored to key accounts, aligning with overall brand objectives and seasonal initiatives.
• Campaign Development & Execution: Create seasonal plans and campaign concepts, ensuring comprehensive execution across the full marketing funnel, including digital, social, retail, and experiential activations.
• Cross-Functional Coordination: Lead cross-functional teams and external agencies to deliver cohesive seasonal marketing initiatives, including content creation, media planning, social engagement, influencer partnerships, staff training, events, and activations.
• Collaboration & Briefing: Work closely with PR, social media, and creative teams to brief them on upcoming campaigns and content requirements, ensuring seamless integration and messaging consistency.
• Performance Analysis & Optimisation: Monitor and analyse marketing activities, generating insights to enhance performance, optimise ROI, and drive continuous improvement.
• Budget Management: Oversee the annual marketing budget, ensuring efficient allocation of resources while maintaining clarity, control, and financial accountability.

Account Marketing Lead- The Person

• French speaker at business level.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5- years in trade/account marketing or managing retail brands.
• Experience in the sports, fashion, or lifestyle sectors is highly desirable.
• Strategic mind-set, end to end project management, communication and influential skills, capability to manage different campaigns for different accounts at the same time, deep understanding of consumer behaviour and market trends, passion for products and consumers.
• Strong interpersonal skills: you will be playing a key role leading the brand plans for key accounts and connecting marketing, sales, merchandising while ensuring best in class experiences and product campaigns tailor made for each account.

This is a great opportunity that does not want to be missed. Please send your CV to m.coote@peoplemarketing.co.uk.
If the e mail address is not displayed in this advert, then please contact People Marketing directly on 0115 922 3335 quoting the job reference number, and we shall supply you with the correct address.
Please note that we cannot accept files in excess of 5MB.
We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.

Skills Required