Job Description

Acquisitions Marketing Lead (up to 50,000)

At Immediate, we're home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and Gardeners World. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.


We're the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.


Whether it's the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones - we help bring our audiences joy!

About the role

The Acquisitions Marketing Lead is a key role within the Customer Marketing and Subscriptions team, focused on driving profitable acquisitions within our Food group of brands, however may also be required to work across other brands. We are at an exciting new chapter as we position our brands as multi-format - our customers can select how they choose to consume our content, and our marketing now also needs to mirror our best-in-class subscriber experience. The ideal candidate in this role will come from a media brand where they have worked across bundled print and digital subscriber products This position requires a commercially minded individual who can work effectively across the Customer Marketing and editorial teams to bring together both print and app acquisition driving marketing campaigns. This is a fast-paced results-oriented role at the heart of our subscriptions trading culture. You will be excited to work across our brands and relish the challenge of working across a matrix organisation to help deliver subscriptions growth.

In this role you will;

Develop and implement customer acquisition campaigns, working cross-functionally to achieve daily, weekly, and monthly trading and marketing KPIs Lead on creating subscriber segmentation and targeted value propositions to personalise marketing and drive acquisition Scope new marketing formats to test based on expertise and full-funnel knowledge; share learnings across Acquisition, CRM, CRO, and Social teams Manage budgets diligently with a CAC/LTV focus, making daily optimisations to improve ROI and deliver brand and commercial growth across all channels Partner closely with CRO and CRM teams to drive profitable acquisition Maintain the promotional calendar in Monday.com on a monthly and quarterly basis, planning at least six months ahead with flexibility to respond to market demand Test and optimise creative design and messaging in collaboration with creative, performance marketing (search & social), and cross-functional teams to execute testing plans and develop breakthrough ideas Analyse campaign effectiveness across multiple channels and geos, optimising performance to meet KPIs Support launch and expansion into new markets and channels using competitive and market intelligence Produce reports and presentations including daily pacing, tracking against plan, and insightful commentary with recommendations using tools such as Google Analytics and Tableau Manage invoices and administrative tasks within the acquisitions workflow, ensuring accurate financial processing Collaborate with Product and Tech stakeholders on acquisition customer journeys Support day-to-day team management and workload prioritisation Proactively contribute to team meetings, initiatives, and knowledge-sharing

Requirements

Minimum 2 years of experience in managing subscriptions acquisitions marketing campaigns with a focus on both print and digital formats, such as apps. Proven track record of profitable acquisitions growth. Understanding of conversion rate optimisation and its role in driving subscriber growth, able to work with CRO team effectively in the interest of subscriptions acquisitions. An understanding of marketing funnels, customer journeys, attribution models, and LTV forecasting Hands-on experience with GA4 Able to successfully translate campaign results into next best action. Ability to present complex information in a clear and persuasive manner. Innovative thinker with a passion for testing new ideas and strategies. High level of accuracy and attention to detail in managing campaigns, budgets, and reports. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs.

Benefits

A relaxed working environment with regular socials including a summer festival Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement Tailored training and development through both our inhouse learning platform and LinkedIn Learning A progressive and transparent culture focused on your development Flexible / hybrid working plus early finish Fridays Cycle to work scheme Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy Competitive pension plans and Life Assurance A newly renovated modern office with lots of collaborative spaces
At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We'll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We're also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place where you can grow, be supported, and make a difference