Job Description

Job Overview

The Advertising Account Manager is responsible for planning, managing, and executing advertising, branding, and creative marketing campaigns for the company's shop-based food and beverage projects.

The company focuses on shop management, light beverage and food brand operations, business partnership development, and project expansion management.

This position requires strong market insight and bilingual communication skills (English and Mandarin), with the ability to integrate Eastern and Western dining cultures through creative marketing and new media strategies, building a modern and international brand communication system.

Key Responsibilities

Develop and execute brand advertising and marketing strategies to enhance brand awareness and business growth across light beverage and food sectors; Coordinate brand campaigns, advertising concepts, and visual content to ensure consistent brand identity and creative direction; Manage relationships with clients and business partners, and collaborate closely with internal creative, photography, design, and marketing teams; Lead the creation and publishing of bilingual marketing content -- including short videos, posters, and social media materials -- across platforms such as TikTok, Xiaohongshu (RED), Instagram, and Facebook; Manage advertising budgets, project timelines, and performance tracking, including ROI analysis; Plan and oversee brand events, product launches, thematic campaigns, and cross-industry collaborations; Analyse market trends and consumer behaviour to identify new opportunities and develop innovative brand strategies; Provide creative direction for multi-channel marketing initiatives that reflect both Eastern and Western cultural influences.
Qualifications

Bachelor's degree or above in Marketing, Advertising, Communications, or a related field; 1-3 years of experience in advertising, branding, food & beverage marketing, or creative project management; Fluent in both English and Mandarin Chinese, with excellent verbal and written communication skills; Knowledge of light dining, beverage, or Asian food culture is preferred; Strong project coordination, creativity, and teamwork abilities; Proficient in advertising and marketing tools such as Adobe Creative Suite, Canva, Google Ads, Meta Business Suite, TikTok, and Xiaohongshu (RED); Solid understanding of brand strategy, visual identity, and integrated marketing communications; Highly organised, innovative, and able to perform well under pressure; UK driving licence preferred.
Work Location

London, United Kingdom

Employment Type

Full-time / Permanent

Job Types: Full-time, Permanent, Temp to perm
Contract length: 36 months

Pay: 35,000.00-46,000.00 per year

Benefits:

Company car Company pension Private medical insurance Sabbatical Sick pay Work from home
Experience:

3years: 2 years (required)
Language:

English, Chinese required (required)
Willingness to travel:

50% (required)
Work Location: Hybrid remote in Manchester

Reference ID: 2494
Expected start date: 01/12/2025