Job Description

Job Summary

PK Foods (Blackburn) Ltd is a trusted retail grocery and convenience store located on Audley Range, Blackburn. Established in 2011 and incorporated in 2022, we have served the local community for over 14 years with a 5,000 sq. ft supermarket offering fresh produce, meat, dairy, frozen foods, bakery goods, international and ethnic groceries, and household essentials. With strong customer loyalty and a diverse customer base, we are now expanding our marketing function to strengthen our community presence and brand identity.

Responsibilities

Develop, implement, and oversee advertising and marketing policies and strategies to increase customer engagement and sales growth. Supervise junior marketing staff and coordinate with external agencies when necessary Plan, direct, and coordinate digital and traditional marketing campaigns, promotions, and seasonal offers tailored to the grocery and retail market. Manage PK Foods' brand identity, online presence, and community outreach through social media, digital channels, and local advertising. Conduct research into customer needs, shopping behaviour, ethnic product demand, competitor activity, and emerging retail trends. Advise senior management on marketing strategy, customer insights, and promotional activities to improve market positioning. Manage marketing budgets, negotiate with media outlets and suppliers for promotions, and ensure cost-effective campaigns. Oversee the preparation of advertising materials such as flyers, in-store displays, and digital content.

Skills

Minimum 1 years' experience in a marketing or advertising management role, ideally in retail, FMCG, or grocery sector. Strong understanding of consumer marketing, retail promotions, and ethnic/international product advertising. Proven ability to lead campaigns from concept to delivery, including digital and print channels. Excellent analytical, communication, and project management skills. Ability to work independently and provide strategic input at management level. Strong organisational skills to maintain project timelines and deliverables.
Job Types: Full-time, Permanent

Pay: 32,000.00-42,000.00 per year

Work Location: In person