Job Description

Job Title: Ads Manager (Facebook & Google)
Job Type: Full-time
Salary: 35,000 - 42,000 per year (depending on experience)

Location: Remote
Start Date: ASAP

About Us

Ecogenesis Renewables LTD is a UK-based renewable energy company that designs and installs solar photovoltaic systems, battery storage solutions, and smart energy technologies for both residential and commercial clients. With our own in-house teams and an advanced digital infrastructure, we are committed to delivering premium services and customer care backed by technology, transparency, and sustainability. As our operations expand nationwide, we are investing in a strong internal marketing and creative team. This role is crucial to our growth and brand visibility.

The Role

We are looking for an experienced Ads Manager to lead, manage, and optimise our performance marketing campaigns across Facebook, Instagram, and Google Ads platforms.

The ideal candidate will be hands-on, data-driven, and passionate about ROI. You'll play a strategic and tactical role in generating quality leads, improving conversion rates, and driving brand visibility. You'll work closely with our marketing, design, and sales teams to ensure ad creatives and campaigns are aligned with current business goals.

This role offers autonomy, room for creative input, and measurable impact within a growing in-house team.

Key Responsibilities

Set up, manage, and optimise paid ad campaigns on Facebook Ads Manager and Google Ads.

Monitor and analyse key performance indicators (CTR, CPA, ROAS, conversion rate, etc.)

Develop and A/B test ad creatives, headlines, landing pages, and calls-to-action.

Collaborate with our creative and copywriting team to brief or design new content.

Maintain accurate audience targeting using pixel data, lookalikes, custom segments, and geolocation.

Create reports and dashboards to track performance and ROI.

Recommend monthly improvements to strategy based on data and trends.

Stay up to date with algorithm changes, ad policies, and industry best practices.

Work within advertising budgets and optimise for cost efficiency.

Explore new channels (e.g., TikTok Ads, YouTube, programmatic) where appropriate.

Required Skills & Qualifications

Required:

Minimum 2 years hands-on experience managing Facebook and Google Ads campaigns

Proven ability to manage budgets and deliver measurable ROI

Proficiency with Facebook Ads Manager and Google Ads interface (including conversion tracking, UTM tagging, remarketing)

Strong knowledge of audience targeting, ad copy testing, landing page optimisation

Ability to work with creative teams and understand visual performance

Analytical mindset with confidence using tools like Google Analytics, Data Studio, Meta Pixel, etc.

Right to work in the UK

Preferred:

Experience in lead generation (especially for service-based industries)

Certifications in Facebook Blueprint / Google Ads

Experience using tools like Zapier, CRM integrations (Zoho, HubSpot, etc.)

Familiarity with UK advertising regulations (ASA, CAP Code, etc.)

What We Offer

Financial & Equipment:

32,000 - 42,000 annual salary (depending on experience)

Performance-based bonuses (quarterly or project-based)

Paid overtime (when required)

Referral bonus (250-500 per successful hire)

Company phone or phone allowance

High-performance laptop and access to all required platforms

Time Off & Flexibility:

28 paid days off (including bank holidays)

Birthday off (fully paid)

Mental health days (1 per quarter)

Flexible working hours (adjustable start/end times)

Development & Culture:

Budget for paid courses, certifications, workshops, and events

Paid access to platforms like Skillshare or Google Digital Garage

Collaborative, results-driven team environment

Structured performance reviews and growth path

Extra loyalty benefits including holidays and salary increases

Wellbeing & Perks:

Private pension scheme

Supportive office culture (coffee/snack station, relaxed break areas)

All ad platforms fully funded by the company.

Job Type: Full-time

Pay: 35,000.00-42,000.00 per year

Benefits:

Company events Employee mentoring programme Work from home
Experience:

Advertising: 1 year (preferred)
Work Location: Remote

Reference ID: RT025
Expected start date: 01/08/2025