Job Description

Advocacy Brand Manager - Thayers Natural Remedies

L\'Or\xc3\xa9al is present in 150 markets on five continents. For more than a century, L\'Or\xc3\xa9al has devoted itself solely to \'Create beauty that moves the world\'; it is now the industry world leader with \xe2\x82\xac29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together create meaningful impact.

In the L\'Or\xc3\xa9al Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable.

The Consumer Product Divisions holds the world\'s #1 beauty brand with L\'Or\xc3\xa9al Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L\'Or\xc3\xa9al groups largest division made up of 30k employees worldwide.

We have a very unique and exciting opportunity to work on a newly acquired brand for L\'Or\xc3\xa9al: Thayers Natural Remedies. As Advocacy Brand Manager you will sit in the International Distribution Team, playing a pivotal role in taking this brand to the next level in the UK by working on increasing exposure and engagement across paid media and love channels to contribute to the brand\'s growth. Thayers Natural Remedies was founded by Dr Henry Thayer and has been making waves in the industry for over 175 years! It\'s known and loved by celebrities for its skin balancing, soothing and hydrating properties. Will you revel in a start-up environment, where you can be creative, test new ideas and transform a brand to new heights, contributing not only to it\'s success in the UK but also in Europe?

You will:

Content & Campaigns

• Own social activation & content strategy in line with the brand calendar
• Input into social elements of the media plan - becoming an expert in social channels & formats available.
• Identify the right talent for the brand - create brand tribes and track influencer performance in Traackr for paid and love campaigns
• Create content that works - native / thumb stopping with element of storytelling.
• Own the deliverables: briefing content, contracts management (through Ironclad) & managing deliverables including the feedback process for campaigns

Relationships (key content creators used for paid campaigns & events):

• Own relationships with talent & agents for paid campaigns
• Own influencer relationships with key brand tribe
• Driving brand love via events alongside the PR agency (including NPD push) and creation of smaller events to build community brand love
• Input into content creation moments at events & influencer selection
• Strategising and managing send outs for product pushes & core pushes (using Linney/PR agency): identifying talent, reporting on coverage & sharing best content

Owned channels management

• Manage the relationship with Global team to regularly feature best UK content on brand social channels

Reporting:

• Tracking & reporting of Cost Per View / Cost Per Engagement and optimisation of spends
• Drive Paid & LOVE MIM share of voice on social and track send out performance with Traackr

You have

• Experience across social and advocacy in a similar role
• Influencer expertise, social content creation, social platform expertise (incl reporting, new formats etc) and managing talent
• A self-starter, an entrepreneurial mindset and comfortable building from scratch
• Strong relationship management skills & ability to manage a network of influencers
• Proven ability to strategically build brand love within the influencer space
• A passion for diversity & inclusivity across brands
• Strong project management skills & ability to multi-task in a fast-paced environment
• Ability to seek out and act quickly on emerging trends

You show

Ambition: You anticipate, think and dream big, demonstrating a high level of aspiration. You are self-driven and show proactivity, especially when seeing problems as challenges. You thrive for exceptional performance.

Judgement: You can balance operational and strategic thinking, challenging the status quo and managing confrontation effectively. You cut quickly through complexity and ambiguity whilst also thinking sustainably and are future-oriented. You reduce complexity to get things done.

Resilience: You always demonstrate purpose and ownership mindset but manage your own energy well. You uphold positivity for others and persist, bouncing back when faced with obstacles. You step back at times and accept limits.

Empathy: You cooperate and network effectively, creating genuine and trustful relationships with diverse people. You are sensitive to beauty and related emotions, always supporting others and showing benevolence. You understand and respect others\' feelings and motives.

Learning Agility: You are a self-motivated learner, showing self-awareness and demonstrating openness and curiosity. You experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone. You support the development of a learning culture.

You get

We put people development and learning at the heart of our business; we\'ll help you master your role, develop your technical expertise and you\'ll benefit from exceptional management and leadership programmes. From face-to-face workshops to our global online learning resources, you\'re actively encouraged to embed learning into your daily life and are rewarded for continuous improvement. Don\'t forget that every employee gets 3 Coursera credits; that means you can get qualifications from over 1000 universities from around the world, with thousands of courses to choose from.

Looking for a good work/life balance? With our new hybrid working scheme, you can take a flexible approach to work as well as benefit from early finishes on Fridays during the summer...so you can enjoy more time with your friends and family.

As any great employer should do, we make sure we look after your financial wellbeing. That\'s why we have a great pension plan, profit share scheme and many more incentives to give you the security you deserve. We also put employee health and wellbeing at the front of everything we do; fully training employees as mental health ambassadors to support and educate ourselves further. There\'s also the chance to enrol in medical and dental insurance, gym discounts, health check-ups and even yoga and Pilates classes to employees in all of our locations.

Oh, did we mention that as an employee you also get discount sales of up to 70% off throughout the year on our 36 brands? Plus, you also get the option to share that in our Friends and Family sales as well!

How we recruit

At L\'Or\xc3\xa9al, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That\'s the beauty of L\'Or\xc3\xa9al.

L\'Or\xc3\xa9al