Job Description

Advocacy Manager - Professional Products Division
Are you a digital native, a trendspotter, and a master connector who thrives on making a big impact in the consumer beauty space? As the Manager, Consumer Advocacy & Creator Marketing, you will play a pivotal role in translating overarching global consumer strategies into compelling, localized advocacy plans that resonate deeply with our target audience. This role demands a strong understanding of current cultural trends, the ability to identify and nurture relationships with a diverse range of creators, and a passion for building authentic brand stories that captivate consumers. You'll be hyper-aware of emerging trends, culturally relevant shifts, and possess an innate understanding of how to seamlessly integrate these into holistic consumer campaigns. If you love social media, are driven by networking, and are passionate about translating brand vision into engaging consumer movements, this is the role for you.
A DAY IN THE LIFE
Localised Strategy & Cultural Relevance:

• Translate global consumer advocacy and creator marketing strategies into impactful, culturally relevant localized plans for the market, ensuring alignment with local consumer behaviours and emerging trends.
• Proactively identify and capitalize on hyper-relevant consumer trends, viral moments, and cultural shifts, transforming them into authentic and impactful local campaign opportunities across leading social platforms.
• Craft localized tactics that seamlessly integrate consumer advocacy efforts with a holistic media mix to maximize reach, engagement, and conversion

Consumer Creator Identification & Storytelling:

• Lead the identification, vetting, and nurturing of relationships with diverse consumer creators across various platforms who align with brand values and can authentically tell compelling brand stories.
• Develop bespoke collaboration models that empower these creators to genuinely express our brand message for consumers, leveraging their unique voices and content styles.
• Manage the execution of consumer-facing content creation with chosen creators, ensuring all output is high-impact, platform-native.
• Lead the identification, vetting, and nurturing of relationships with top-tier professional hairdressers, colorists and stylists who possess compelling digital presence and the ability to influence consumers.
• Develop bespoke collaboration models that empower these professional hairdressers to authentically express our brand story for consumers, leveraging their unique expertise and credibility.
• Manage the execution of consumer-facing content creation with professional hairdressers, ensuring all output is high-impact, platform-native, and adheres to our brand aesthetic and brand guidelines.

Consumer Advocacy Campaign Management:

• Oversee the end-to-end management of compelling consumer-facing influencer campaigns, product launches, and content initiatives, from ideation and briefing to execution and optimization for the local market.
• Drive innovation in content formats and engagement tactics across all relevant social platforms (TikTok, Instagram, YouTube, etc.), pushing creative boundaries and adapting to platform best practices.
• Work closely with retail media & Ecom team to leverage strong conversion driving plans with key retail partners.

Agency & Platform Management

• Manage external agencies and specialized platforms focused on consumer creator identification, relationship management, and campaign execution for the local market.
• Establish clear KPIs, provide strategic direction, and ensure agencies deliver exceptional results, managing budgets and timelines effectively.
• Continuously evaluate agency performance, seeking opportunities for increased efficiency, creativity, and strategic value.

Internal Stakeholder Management & Collaboration:

• Serve as a strong internal advocate for consumer advocacy and creator marketing initiatives, effectively articulating their value and securing buy-in from various internal stakeholders across local brand, marketing, digital, and PR teams.
• Foster close working relationships with our global marketing and brand teams, providing local insights and collaborating on the adaptation of global campaigns for the local market.
• Demonstrate exceptional ability to manage a multitude of internal and external stakeholders, ensuring alignment, clear communication, and efficient workflow across complex projects.

Performance Analytics, Reporting & Presentation:

• Implement rigorous tracking and measurement frameworks to analyse campaign performance for the local market, providing comprehensive reporting on key consumer-facing metrics such as brand sentiment, engagement rates, reach, impressions, traffic, and sales impact.
• Translate complex data into clear, compelling, and actionable insights, and confidently present findings and strategic recommendations to local leadership and cross-functional teams, driving data-informed decisions.
• Oversee all internal reporting processes related to consumer advocacy and creator marketing, ensuring transparency and accountability.

WHO YOU ARE

• Progression experience in influencer marketing, social media management, digital marketing, or brand advocacy, with a strong track record within the consumer hair & beauty, fashion or lifestyle industry.
• Proven success in translating global strategies into impactful local consumer-facing influencer campaigns that drive measurable business results.
• A demonstrable, innate passion for and deep understanding of social media platforms, creator culture, and emerging digital trends. You don't just use them; you live them!
• Exceptional understanding of current consumer trends, cultural nuances, and how to effectively leverage them for brand storytelling and engagement.
• Exceptional networking and relationship-building skills with a genuine love for connecting with people and fostering communities.
• Superior communication, negotiation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of an organization, including local and global teams.
• Strong analytical capabilities with the ability to interpret complex data and translate it into strategic insights for diverse audiences.
• Excellent presentation skills, with the ability to craft and deliver compelling narratives and reports to both internal stakeholders and external partners.
• Experience managing and optimizing external agency relationships.
• Demonstrated ability to manage multiple projects and navigate complex stakeholder landscapes with a high degree of organization and proactivity.
• Ability to thrive in a fast-paced, highly collaborative, and ever-evolving environment.
• Culturally curious and digitally fluent - you are the first to know what's next in consumer behaviour and social media innovation
• Experience working with the Advocacy measurement platforms and tools e.g.: Sprinklr, Traackr etc.

WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oreal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oreal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L'Oreal is present in 150 markets on five continents. For more than a century, L'Oreal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with EUR29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We're the founding Division for the L'Oreal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L'Oreal Professionnel, Kerastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.
HOW WE RECRUIT
At L'Oreal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oreal.

Skills Required