Our Digital Experience team are recruiting for an AI Search & SEO Lead to join them on a permanent basis. Reporting to our Head of Digital Experience, you'll be tasked with planning and maintaining an integrated optimisation strategy across SEO, GEO, AEO and AIO, to maximise discoverability of our Penguin digital estate.
This role will suit someone who already has solid experience as a SEO Analyst or Lead and is curious, analytically minded and with the ability to adapt to the rapidly evolving search landscape.
About the department
The Digital Experience team sits within the Brand department which houses a number of central areas of specialist expertise which support and work closely with our nine publishing houses to connect our books and authors with readers. The department, made up of around 70 people, includes experts from digital marketing, brand, communications, consumer insights and more.
The iconic Penguin brand - the only consumer-facing brand in publishing - sits at the heart of what we do. We have an exciting opportunity to leverage the power of our brand to help new and different readers discover our books and to champion the causes we care about.
The role
You will build and maintain systems, protocols and performance indicators in line with our Brand principles, to ensure our content and platforms across our owned channels are optimised to create a seamless user experience.
Some of your responsibilities include:
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