Job Description

Company Overview

On2u Promotions Ltd has been established for over 17 years working with the world's leading brands within Alcohol, Beauty/Makeup/Skincare, and Confectionery. We are a team of highly motivated and sales-driven individuals, looking for enthusiastic staff to positively add value to our strong workforce.

Location:

London Luton Airport

Department:

Travel Retail / Duty Free

Reports to:

Account Manager / Brand Manager

About the Role

We are seeking a dynamic and engaging

Liquor Brand Ambassador

to represent a leading premium and luxury spirits brands at London Luton. As the face of the brand, you will deliver exceptional customer experiences, drive sales, and build lasting connections with international travellers.

This role is ideal for someone passionate about the drinks industry, confident in delivering product knowledge, and skilled in storytelling to elevate the brand's presence in a high-profile travel retail environment.

Key Responsibilities

Act as the

brand's representative

within the duty-free environment, ensuring a premium and professional presence at all times. Deliver engaging

product education and tastings

to travellers, showcasing brand heritage, quality, and uniqueness. Build strong relationships with retail staff, ensuring they are trained, motivated, and knowledgeable about the brand portfolio. Drive

sales performance

by achieving individual and store targets while enhancing overall customer satisfaction. Ensure brand visibility through

merchandising standards, displays, and point-of-sale activation

. Monitor competitor activity and share feedback with management to support market insights. Provide accurate and timely reporting on

sales figures, customer interactions, and activation success

. Uphold all

airport security, compliance, and responsible alcohol promotion policies

.

Skills & Experience Required

Previous experience in

sales, hospitality, or retail

--ideally within the spirits, luxury, or travel retail sector. Strong

communication and presentation skills

, with the ability to engage and influence diverse international travellers. Knowledge and passion for

spirits, mixology, or the wider drinks industry

(WSET or industry certifications are an advantage). A proactive, confident, and professional attitude with the ability to work independently. Ability to thrive in a

fast-paced, target-driven environment

. Must be

flexible with shifts

, including early mornings, evenings, weekends, and holidays (airport trading hours).

What We Offer

Competitive salary +

sales incentives/bonus scheme

. Full training on brand portfolio, storytelling, and product knowledge. Opportunity to represent world-class spirits brands in a prestigious international setting. Career progression opportunities within the travel retail and drinks industry.
Job Type: Full-time

Pay: 13.00-14.00 per hour

Work Location: In person