Job Description

Are you a strategic Amazon PPC Manager ready to take ownership of a 1m+ annual ad budget? Do you thrive on data, optimisation, and driving performance at scale across international marketplaces?

We're looking for a results-focused Amazon PPC Manager to lead the planning, execution, and optimisation of our advertising strategy across Amazon marketplaces. This is a high-impact role with full autonomy to shape performance and directly influence revenue growth.

About Us

Vanilla Underground is an award-winning, fast-growing eCommerce retailer specialising in pop culture and licensed products. From Disney, Pokemon, Minecraft, Barbie, Sonic and Harry Potter to dozens more, we offer apparel, accessories, and homeware to a global customer base.

With growing success in the UK, EU, and US, we're expanding our in-house performance marketing team to keep up with demand and take our Amazon Ads performance to the next level.

Your Role

As Amazon PPC Manager, you will:

Take end-to-end ownership of our Amazon Ads strategy across Sponsored Products, Sponsored Brands, and Sponsored Display Build and manage scalable campaign structures, using bulk file operations and detailed keyword strategies Optimise ad performance across international marketplaces (UK, EU, US), adjusting bids, placements, match types, and targeting to maximise ROAS Conduct ongoing keyword and competitor research to expand campaign reach and reduce cost inefficiencies Implement and maintain keyword negation and budget pacing strategies to reduce wasted spend Collaborate with internal teams to support new product launches, seasonal pushes, and brand campaigns Design and maintain dashboards for ACOS, TACOS, ROAS, CVR, CTR and other performance KPIs Feed insights back into wider business decisions around content, pricing, and range planning Mentor junior team members or freelancers and help shape the long-term paid media roadmap

What We're Looking For

You'll thrive in this role if you have:

2-3+ years' experience managing high-performing Amazon PPC campaigns with 1m+ annual spend Strong command of Amazon Ads UI, bulk operations, keyword planning tools, and campaign performance logic Experience across multiple Amazon regions (UK, EU, US) and an understanding of international ad landscapes Confidence working with large datasets, exports, and dashboards to drive optimisations A proactive, test-and-learn approach to strategy and a keen eye for campaign efficiency Solid understanding of customer journey stages, product lifecycle, and seasonal trends Strong communication skills and the ability to align advertising with wider commercial goals

Nice to Have:

Experience working with licensed products or gated categories Understanding of retail peaks like Q4, back-to-school, and gifting periods Familiarity with Amazon DSP or external traffic strategies (e.g. Google Ads to Amazon)

What We Offer

We know that people do their best work when they're supported and challenged. Here's what you can expect:

40,000 - 45,000 per annum Flexible working 20 days holiday + bank holidays + your birthday off Staff discount Casual, creative and collaborative environment Free on-site parking A clear path for career growth in a fast-scaling business

Join Us!

If you're ready to step up and lead Amazon advertising in a high-performing, product-led business, this is your chance to shape the strategy, own the performance, and grow with us.

Job Type:

Full-time, Permanent

Location:

Tamworth

Schedule:

Monday to Friday (No weekends)

Job Types: Full-time, Permanent

Pay: 40,000.00-45,000.00 per year

Additional pay:

Bonus scheme
Benefits:

Casual dress Company pension Employee discount Free parking On-site parking
Schedule:

8 hour shift Day shift Monday to Friday No weekends
Application question(s):

Are you based within a commutable distance currently? Do you have 2+ year of PPC Experience?
Language:

English (required)
Work authorisation:

United Kingdom (required)
Work Location: In person