Job Description

Our Role

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The Analytics Manager will be responsible for ensuring all customer, marketing, and wider business customer-level analytics are scoped well, delivered accurately, on time, and to brief. Reporting into the Head of Insight & Analytics, they will be responsible for managing, motivating, and supporting the customer analytics team (currently 3, will be 4 DRs), and ensuring that team outputs are clear, insightful, concise, and make sound recommendations back to the business. They will also need to work closely with marketing channel owners and business stakeholders across Retail, Property, Merchandising, Product, Digital, and Marketing to advise where data and analytics can help drive ongoing strategy, improve our propositions, and deliver more efficient marketing. The Analytics Manager is expected to be comfortable both being hands-on in DataBricks and Power BI, executing analytics and helping build reporting, as well as communicating with the wider business to scope the right approaches to answering business questions, as well as cascading findings and recommendations.

What you'll be doing

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Be custodian of the Customer Data Platform (CDP) and manage data integrity of the data models, which are compiled to support Power BI reporting, as well as deep dive queries, conducted by the team. Scoping effective measurement approaches and metric definitions, as well as helping prioritise ongoing customer data development Doing these through good working relationships with IT and managed service partners, as well as stakeholders across the business, to whom we serve our insight and reporting to. Management and continuous improvement of reporting via Power BI and empowering wider business teams to utilise our reports, to self-serve basic-level customer insight Evolve ways of working for the team so that they feel close to Marketing & trade activity, in order to be proactive in bespoke analysis & reporting. Pro-actively defining and recommending new marketing & customer analytics to both improve performance & support ad-hoc project activities. Continuously working to streamline and improve processes, maximising the quality and speed of work undertaken. Be responsible for managing ad hoc requests for analysis from wider business and ensuring deadlines are consistently met. Managing stakeholder expectations and the prioritisation of the team workplan Working closely with the Senior Research Manager to enable 360 insight where possible, combining what customers think and say, with what they do Managing & developing analysts to be champions or the customer, sharing insight and opinion widely, and advocating for a more customer-led approach across the wider business

What skills & experience you'll need

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Desired/Required skills or experience:


Educated to degree level in a relevant scientific field or equivalent hands-on experience (Essential) Solid track record of hands-on analytics experience (Essential) Direct marketing or customer analytics experience in the retail sector (Essential) Experience of using SQL to pull and analyse customer and transactional level data from a relational database (Essential) Experience of using a data visualisation tool, such as Power BI, Tableau, or similar (Essential) Proven advanced Excel (Essential) Experience of Alteryx or similar data analytics tool (Strongly Preferred) Experience of managing & mentoring a team (Strongly Preferred) Customer data architecture knowledge and ideally Databricks experience (Strongly Preferred) Campaign planning and data selection execution experience (Preferred) Other desirable experience: Digital/Product/Category Analytics; Online/Offline Attribution; Marketing Segmentation; Propensity Modelling.

Personal Qualities:


Commercially astute, able to identify opportunities and how to explore them from a customer behaviour perspective Proficient in people management and mentoring skills, technically as well as from a soft skills perspective Ability to prioritise tasks effectively with competing stakeholder needs, complexity of the task at hand, and the 'size of prize' in mind. Ability to work with all levels of the organisation, negotiating where there are Bolder Faster or Better ways to get to the end result. Ability to get to the crux of what stakeholders are trying to do or the hypothesis they are trying to prove/disprove, rather than taking all requests to the team at face value Good attention to detail. Being able to focus on small tasks, projects, and processes while maintaining a clear view of the overall objectives. Highly organised, with good time management and analytical thinking skills Ability to communicate clearly via written & verbally with cross-functional business teams A lead-by-example attitude, someone who is as comfortable executing analytics as they are delivering insight and advising on next steps Ability to deliver quality within a deadline and to a brief Ability to present to any level within the business and an eagerness to advise, recommend and influence strategy Highly numerate with a desire to consistently streamline and improve A self-starter with the ability to work with minimal supervision who excels at both working alone and collaboratively

What we'll offer you

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At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.


Discount -Up to 50% discount (dependent on contract type) Holiday - 25 days rising to 28 days after 3 yrs Holiday Buy - opportunity to buy up to an additional 5 days holiday 15% Bonus Potential - In addition to our competitive salaries, all our permanent employees are entitled to join a discretionary bonus scheme. (dependent on contract type) Perkplace Benefits Platform - offering a variety of discounts across wellbeing and lifestyle Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing Continued Development - Inclusion on our Leadership Development Programme Pension Scheme Life Assurance Private Medical Insurance

Additional Benefits

Fruit basket daily Tea and coffee provided Working from Home - option to work from home on Mondays and Fridays Social - Christmas party/social events throughout the year Seasonal Sample Sales Volunteer Day - with a charity of your choice Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gym

Our Equality Diversity and Inclusion statement of commitment

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At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.



We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.



We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.



We'd love you to join us on our journey.

Our Sustainability statement of commitment

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We are committed to building a sustainable legacy that will enable a brighter future for people and our planet.' We believe this should be reflected in everything we do