Job Description

It's a great time to join Screwfix. Thanks to the hard work of our team and record-breaking sales, we're proud to be one of the fastest-growing retailers in the UK. And we want to pass that growth onto you.


Ready to take the lead on high-impact digital campaigns? As our App Promotions Manager, you'll own the strategy and delivery of engaging app campaigns that drive visits, revenue, loyalty, and lifetime value. Working closely with CRM, Trading, Marketing, and more, you'll lead the charge on app-exclusive promotions, email and SMS integrations, and seamless customer journeys , all designed to boost app performance and customer engagement. If you love spotting trends, building slick campaigns, and seeing results, this role is your chance to shine.


You'll be at the heart of a fast-moving digital environment, analysing results, sharing insights in trading meetings, and shaping the future of how customers interact with our app. With the tools, tech, and freedom to innovate, you'll be a key player in making our app experience not just competitive, but market leading. This is your opportunity to make a visible difference in a business that values fresh thinking, collaboration, and bold ideas.

At Screwfix, we believe happy, fulfilled colleagues create a stronger business. That's why we've built a workplace that works for you--combining flexibility, inclusivity, and sustainability with opportunities to thrive.

Work-Life Balance:

Enjoy the best of both worlds: Our hybrid working offering includes face-to-face collaboration at our welcoming Head Office and flexible hours to fit life's priorities, whether it's the school run or personal time.

Belonging & Growth:

From day one, you'll feel part of a team that values your voice and supports your growth. We're proud to champion diversity because we know unique perspectives make us stronger. Whether starting out or looking for your next step, you'll thrive here

Sustainability That Matters:

We're committed to creating a better future, taking bold steps to reduce carbon emissions, use sustainable packaging, and innovate for a greener world. Sustainability drives everything we do, and we're proud to make a real impact for our planet and future generations.

Join Screwfix and discover a workplace where you can belong, grow, and help build a more sustainable future.

Review market trends and competitors apps, collating information and providing recommendations for app campaigns, CRM and product features Deliver mechanics of App campaigns that will drive app revenue, visits, frequency, lifetime value, and loyalty using our leading automated marketing systems Build strong relationships with CRM, collaborating to deliver plans for Email & SMS to support the success of App Campaigns Build relationships and collaborate cross functionally (inc. Logistics, Retail Ops, Trading, Marketing, Digital analytics, IT development & Propositions) to deliver App Campaigns During and post campaigns, you will build and analyse campaign reporting to provide insight for future App campaigns Represent App campaigns in weekly trading meetings to share performance updates with the wider team, giving actionable insight that will drive campaign success Identifying, building and continuous improvement of journeys in Braze to drive app revenue, visits, frequency, lifetime value, and loyalty Defining, agreeing, sharing, delivering and analysing a programme of App Exclusive promos * Where appropriate, support other team members to drive App Penetration. E.g. App CRM, trading support, reporting and analytics, feature adoption