Job Description

Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other's ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It's the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you'll do more than join something - you'll add something.



Apple is looking for a marketing manager to develop and support marketing programmes for Apple Pay and Apple Wallet services. The role is primarily responsible for working with financial partners to drive consumer awareness and education of Apple Pay as part of the Wallet, Payments and Commerce (WPC) EMEIA team.

Description

Manage strategic marketing relationships with financial partners to drive consumer education and active use of Apple Pay. Work with internal marketing teams to support marketing planning, creative development, review and approval of partner communications following Apple Guidelines.



Drive development of Apple Pay communications in Apple-owned channels to support Wallet features related to Apple Pay. Work with Product and Business teams to define the brief and marketing plan. Work with key external partners to educate through their channels on new and existing Wallet features.



Work with US-based and local Marketing teams to develop and implement lifecycle marketing strategies for key EMEIA markets and identify opportunities to incorporate Wallet features in Apple Pay campaign-based and evergreen engagement communications.




Be aware of market dynamics and regulatory environment effecting payments and impact on customer experience and behaviour. Partner with regional Business stakeholders to identify trends and insights and define marketing needs.



The role will include virtual meetings across time zones and travel within EMEIA as needed.

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Preferred Qualifications

Prior experience in financial products or services



Outstanding organisational skills and the ability to handle multiple projects simultaneously



Excellent communication and presentation skills



Customer-focused with strong attention to detail



A university degree or equivalent




Fluency in English. Additional European languages desirable.

Minimum Qualifications

Experience driving partner marketing activities and customer acquisition campaigns across different geographical territories



Experience working collaboratively and building positive relationships with business partners and stakeholders



Understanding of product marketing and proven ability to turn complex data into actionable insights



At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law. Learn more