Job Description

Contract Type

Permanent

Career Level

Experienced Professional

Functions

Marketing

Salary Range

Competitive salary

BAT is evolving at pace into a global multi-category business.


To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!


British American Tobacco United Kingdom has an exciting opportunity for an Area Brand Manager - Vapourin London (Chiswick)


We are looking for an

Area Brand Manager to join our ambitious Western Europe Area team

. In this strategic role, you will be at the heart of

shaping the portfolio across the UK

, identifying key growth opportunities, and delivering impactful brand initiatives in a fast-evolving market.

Are you ready to shape the future of brand innovation? Join us and take the lead in turning strategy into real business results, collaborating with experienced leaders and high-performing teams


Your key responsibilities will include:

Lead the end-to-end management of the UK Vapour brand, including project management, pricing, channel, and go-to-market strategies. Work alongside the Senior Brand Manager in developing the Western Europe Area vaping portfolio strategy, identifying key growth opportunities and positioning the brand for sustained growth. Use market insights and consumer research to inform decisions and proactively explore category opportunities to drive brand plans. Coordinate the development and execution of annual brand plans, ensuring alignment of objectives, budgets, and portfolio priorities. Build and maintain strong working relationships with cross-functional teams, end-market activation, and trade leads to ensure effective strategy deployment. Drive innovation and new product development initiatives, from concept through to launch, ensuring alignment with brand strategy. Monitor brand performance and market trends, delivering actionable insights and recommendations to optimize growth. Mentor and support colleagues, fostering a motivated and high-performing team aligned with business objectives.

What are we looking for?

Proven experience in a highly regulated FMCG environment, with 4+ years of marketing or brand management experience. Strong knowledge of product development, design, packaging, and consumer experienceStrong commercial acumen with a track record of delivering results and managing brand performance. Exceptional interpersonal and communication skills, able to influence senior stakeholders and navigate cross-functional teams. Significant brand marketing experience, managing fast-paced, high-impact portfolios. Experience in New Product Development, from concept to successful launch. Strategic mindset with the ability to manage P&L and contribute to long-term brand growth. Proven ability to thrive in a dynamic, fast-evolving environment and develop strategies for premium brands.

What we offer you?

We offer a market leading annual performance bonus (subject to eligibility) Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?


We're one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.


Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.


We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).


Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

Benefits

------------


At our core, we understand your best work happens when you feel fully supported. Our meticulously


designed reward and benefits package are shaped to acknowledge your contributions and to magnify


your impact. As you grow, so do we.


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Physical Wellbeing

Financial Wellbeing

Social Wellbeing

Emotional Wellbeing

Physical Wellbeing

Financial Wellbeing

Social Wellbeing

Emotional Wellbeing

Physical Wellbeing

Financial Wellbeing

Financial Wellbeing

Peace of mind is priceless, but it shouldn't cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

Social Wellbeing

Wellbeing is better when it's shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we'll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life's pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn't cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

Social Wellbeing

Wellbeing is better when it's shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we'll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life's pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn't cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.