Job Description

Area Sales Manager -- Aura Flooring Ltd

Location:

Territory-based (UK) regular travel across assigned area

Reports to:

Regional Sales Director / Head of Sales

Salary:

Competitive salary + commission/bonus (depending on experience)

Contract:

Permanent, full-time

About Aura Flooring Ltd

Aura Flooring Ltd is a specialist flooring business delivering high quality products and service to trade and commercial customers. We pride ourselves on technical expertise, strong supplier relationships and exceptional customer care.

Role summary

We're looking for an ambitious, commercially-minded

Area Sales Manager

to grow sales and market share across a defined territory. You will lead field sales activity, build and manage key customer relationships, and work cross functionally with internal teams (sales support, operations, purchasing and marketing) to deliver outstanding service and meet sales targets.

Key responsibilities

Own sales performance for the assigned territory develop and execute a sales plan to meet and exceed targets and margins. Generate new business and develop existing accounts across channels (contractors, specifiers, distributors, installers, showrooms). Build strong relationships with key decision-makers: contractors, architects, specifiers and distribution partners. Lead the tendering and quoting process for commercial projects; manage pricing and negotiate commercial terms. Forecast sales and provide accurate pipeline reporting. Maintain CRM/ERP records (e.g., customer activity, opportunities and forecasts). Work closely with Sales Administrators and internal teams to ensure orders, deliveries and project handovers are executed flawlessly. Identify market opportunities, competitor activity and product gaps; feed insights into product and marketing strategy. Drive promotional and showroom activity in the territory; represent Aura Flooring at trade shows, customer events and meetings. Monitor KPIs (sales, conversion, margin, accounts receivable) and take corrective action where required. Ensure excellent customer service standards and compliance with company policies and health & safety procedures.
Experience & skills

Essential

Proven B2B sales experience (minimum 3-5 years) with a strong track record of meeting targets. Experience selling into construction, contract flooring, building merchants or similar sectors. Strong commercial and negotiation skills; comfortable preparing and presenting proposals and tenders. Excellent relationship-building and stakeholder management skills. Experience using CRM/ERP systems to manage pipelines and forecasts. Full UK driving licence and willingness to travel frequently across the territory.

Desirable

Knowledge of flooring products and specification processes. Experience with tendering for commercial projects and working with architects/specifiers. Familiarity with systems such as Salesforce/MayneCS or other ERP/CRM platforms.
Personal attributes

Highly self-motivated with a target-driven mindset. Strong commercial acumen and problem-solving skills. Professional presentation and effective communication skills. Organised, pragmatic and able to prioritise in a fast-moving environment. Collaborative -- works well with internal teams and field colleagues.
Qualifications

Educated to A-level or equivalent; degree or professional sales qualification is advantageous but not required.
Benefits

Base salary with uncapped commission/bonus potential. Car allowance or company car package (dependent on role). Pension, holiday entitlement and other company benefits. Ongoing training & career development opportunities.
Job Types: Full-time, Part-time, Permanent

Pay: 27,000.00-39,000.00 per year

Expected hours: 37.5 per week

Benefits:

Company car Company pension Employee discount On-site parking
Work Location: On the road