Job Description

About You

Are you a natural leader who thrives on hitting targets, inspiring others, and delivering exceptional customer experiences? Do you know what it takes to lead a high-performing sales team and turn retirement living into a lifestyle choice?


At McCarthy Stone, we are redefining later living - and we are looking for a dynamic, results-driven Area Sales Manager to take the lead across a portfolio of developments across Shropshire, Merseyside and West Yorkshire. If you are passionate about people, performance, and property, this is your opportunity to make a real impact.


You understand the growing importance of Shared Ownership and Older Persons Shared Ownership schemes in helping people move into retirement living. You know how to position these products with clarity and confidence, showing how they provide flexibility, accessibility, and peace of mind. Your ability to champion and integrate these options into the sales journey will be key to your success.


You will be a confident, commercial leader with a proven track record in sales management - someone who balances performance with people, bringing energy, discipline, and ambition to everything you do.


Driving structure, focus, and motivation, you lead from the front and inspire your team to deliver more. With the confidence to harness CRM systems like Salesforce, you know how to deliver exceptional results - across every development, every time.

We will give you:

Financial:

Competitive Salary + Sales Commission Scheme Company Pension Scheme Choice of Company Car/Car Allowance Life Assurance Professional Subscriptions paid for

Lifestyle/Health & Wellbeing:

24 days holiday (rising to 28) plus Bank Holidays Hybrid working Monday 2 fully paid volunteering days per year (supported by the McCarthy Stone Foundation) Health benefits such as Private Health Care (Employee Only); Remote GP, 24/7 access to EAP Services (including counsellors and legal advisors) and eyecare voucher Colleagues Benefit Booklet with a range of store offers discounts and promotions Family Friendly Policies

Your Impact

As an Area Sales Manager, you will be the driving force behind the success of multiple developments. You will coach, motivate, and lead a talented team of Sales Consultants to achieve ambitious sales targets - all while delivering an outstanding customer journey from first enquiry to full occupancy.


A key part of your impact will be driving awareness and adoption of Older Persons Shared Ownership schemes, ensuring customers fully understand the flexibility and security these options provide. By embedding these products into the sales journey, you will unlock new opportunities, broaden accessibility, and support more people in making the move into retirement living.


You will lead with clarity, energy, and precision, setting the standard at every stage. Working closely with Construction, Development, Marketing, and Your McCarthy Stone teams, you will ensure seamless collaboration and flawless delivery.


You will take ownership of site presentation, pricing packs, and marketing materials - making sure every detail reflects our brand and lifestyle promise. From standout events that spark engagement to day-to-day sales excellence, you will not just be meeting targets - you will be setting the benchmark.

Your Attributes

Sales Leadership

: Proven track record of leading, managing and coaching a high performing Sales Teams and delivering target driven results

CRM & Systems Expertise:

Deep understanding of Salesforce (or similar CRM) and data-led decision-making

Collaborative Communicator:

Confident engaging with cross-functional stakeholders at all levels, including Sales, Marketing, Services and Build.
At McCarthy Stone, we celebrate diversity and promote equality and inclusion amongst our colleagues. We welcome applications from all, regardless of personal characteristics or background.

All applications will be reviewed as soon as they are received, and we hold the right to appoint before the closing date.

#LI-DNI



As the UK's leading developer and manager of retirement communities, we provide high quality homes to exacting specifications. As of November 2021, McCarthy Stone operates 475 developments across the UK for more than 20,000 people.


We believe in championing the role, wellbeing and happiness of older people in society. We help our customers have a better later life, so they feel more connected, recognised and valued than ever. In late 2020 we launched the McCarthy Stone Charitable Foundation to support local causes that help older people in need across Britain.


We are proud to have been certified as a Great Place to Work 2022 as well as making the Great Place to Work Wellbeing list!