Job Description

Role Summary

This Vice President will play a key role within the Asset Management (AM) Marketing team, leading private equity marketing and reporting to the Global Head of Alternatives Marketing. This is a new role that will help drive the global growth of Goldman Sachs Alternatives, a $500 billion business, leading the marketing for private equity.




The Vice President will partner with the investment team and alternatives capital formation team to execute the top private equity priorities. They will also work across the AM Marketing team to infuse private equity insights through content creation, digital marketing, paid media, social media, analytics, and will collaborate with channel marketers to create and execute end-to-end campaigns.

Position Responsibilities

Marketing strategy: Help design and deliver a cohesive private equity marketing strategy across internal and external channels

Product narrative: Partner with business leaders to integrate private equity's unique positioning across sales and marketing assets globally Collateral: Oversee the development and maintenance of product-specific marketing collateral (e-mails, fund profiles, webinars, pitchbooks, website content, fund pitch videos) in partnership with AM's Creative Design team Fund updates: Assist in the fund update process helping to execute webinars, newsletters and communications to keep clients informed of fund developments Campaigns: Partner with institutional and third-party wealth channel marketing professionals to deliver integrated marketing campaigns that support new client acquisition Media: Partner with Media Relations on relevant opportunities that showcase Private Equity transactions, leaders and awards Events: Partner on content for the private equity events, both proprietary and industry conference sponsorship and support execution Business process enhancements: Use a data-driven and iterative approach to optimize marketing tactics and reporting against KPIs Partnership and collaboration: Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales and investment teams and key stakeholders across the global organization.

Qualifications

7+ years in a similar or related role with previous experience in an asset management and alternatives marketing

In-depth knowledge of the alternatives industry clients, products, regulations, competitors and knowledge of private equity Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story Well-developed strategic thinking with commercial awareness and business acumen Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills Experience with senior stakeholder engagement Ability to prioritize and manage competing deadlines with strong attention to detail Bachelor's Degree (BA/BS); MBA and/or CAIA preferred

Salary Range

The expected base salary for this New York, New York, United States-based position is $xxx-$xxx. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week