Job Description

SUMMARY AND PURPOSE OF ROLE:

We are recruiting for an energetic, creative and hands-on Assistant Brand Manager with previous experience and passion for design, packaging and brand building to join our small and dynamic Marketing Team. The successful candidate will be responsible for managing a design roll out across multiple markets, as well as supporting the Senior Brand Manager on building plans and activities across Jarlsberg and Ilchester/The Crafty Herd. They will be responsible for developing marketing assets, supporting the development of a strong innovation pipeline, and exciting the trade with the sell in. Experience in shopper marketing/online activation a bonus.

MAJOR ACTIVITIES AND RESPONSIBILITIES:

Innovation

: Development of Festive ranges (UK and Export), Preparing full NPD plan, costings, sell in. Ensuring artwork is developed on time, with efficiencies across markets as the primary goal. Support sell-in of innovation to trade

Design and Artwork Management:

Manage all UK and international artwork for the selected brands; from briefing projects into the design agency through to sending artwork to print.

Content Creation:

Support SBM in the collaboration with a range of agencies to develop compelling and on-brand messaging and content for marketing campaigns to engage the target audience e.g., social media and influencer content, graphics, media, PR, photography, and videography.

eCom and Instore activation:

Work closely with sales team to develop retailer plans that accelerate the growth and awareness of our brands.

Benchmarking & future product development:

Understand how specific skus (tbc eg W&C) stack up vs competition on organoleptics, preference, costings to ensure a future fit portfolio.

Trends & curiosity:

Be constantly curious to understanding new flavour trends, scraping insights as to new developments in cheese globally, and suggesting future flavours/variants/formats to fit into the innovation funnel.

Data Analysis:

Analyse marketing campaign performance and ROI, consumer feedback, sales, and market data to identify areas for improvement and optimisation.

Website Development:

Keep websites up to date.

Trade Shows:

Manages cheese samples and event activation where required for overseas trade shows.

Enquiries inbox & vouchers:

Manage the consumer enquiries inbox, ensuring that complaints and enquiries are handled quickly and appropriately.

OUTPUTS & DELIVERABLES:

Festive creations for 2026 and beyond Plan design changes and artwork management across all markets throughout 2026 Drive growth of volume, awareness and volume of respective brands

BACKGROUND & PROFILE:

A passionate foodie - especially cheese! 2+ years previous experience in a fast-paced FMCG Brand role. Ideally within a Global team. Proven track record in managing artwork, social media management and a genuine interest in brand marketing Degree holder (marketing, communications or business preferred) Good IT skills with an in-depth knowledge of MS Office Suite, particularly PowerPoint Full UK driving license
Job Types: Full-time, Permanent

Pay: 32,000.00-35,000.00 per year

Benefits:

Additional leave Company pension Cycle to work scheme Employee discount Enhanced maternity leave Enhanced paternity leave Free parking Life insurance On-site parking Private medical insurance Sick pay
Work Location: In person