Job Description

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.


Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?


At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds--and that's why we want you!


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Spin Master is a leading global children's entertainment company, creating exceptional play experiences through it's three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol, Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik's Cube and GUND, and is the global toy licensee for other popular properties.

What will you work on?

Brand responsibility for Interactive brands Support Senior Brand Manager (SBM) on other brands within the Collectibles, Dolls Interactive portfolio with pre-determined duties and responsibilities Assist on duties as required to support the wider UK Marketing team

How will you create impact?

Key ABM brand leading responsibilities include but not limited to: + Manage the Interactive brands to exceed annual corporate goals - revenue, margin, market share, consumer demand. With support from the SBM, lead the development of a UK plan to present to trade/retail partners, through previews and Toy Fairs, to secure necessary levels and breadth of retail support.
+ Develop and execute consumer marketing campaigns for Bitzee and other Interactive brands within agreed budgets, including TV/Media planning, Digital, TV/Digital Commercial Production, PR, Influencers and Ecommerce.
+ Maintain marketing budgets accordingly, while updating budget trackers and Marketing Manager brand changes.
+ TLP/PL Management. With support from SBM, manage mix/pricing to achieve annual financial objectives. Specifically manage item pricing to achieve margin goals, mix and marketing spends to deliver required MC% and $ levels.
+ Forecasting - work with Supply/Demand Planners and Sales Team to review and monthly changes for Interactive as part of the Sales and Operational Planning (SOP) forecast calendar.
+ Attend all global meetings required for Interactive including Bi Weekly meetings, integrated Marketing Plan reviews, while liaising with the GBT throughout.
+ Produce tools necessary to support Sales Team on a regular basis, e.g. range plans, external TV plans, brand promotional guidelines.
+ Working with Sales to present ranges in for all retailers, while being the point person for all Interactive related inquiries.

Provide ABM support for other major brands within the Collectibles, Dolls Interactive portfolio such as Unicorn Academy and Hatchimals. Such aspects include but not limited to: + Assisting in activation of retail activities, Ecom, TV and digital.
+ Leading in the development, planning and execution of PR activations with partner Agency -influencer programmes etc
+ Support in liaising with and supplying information to Consumer Products agency and licensees
+ Support SBM in brand performance tracking and analysis/insights for the portfolio using both internal POS data and external category data (Circana)

Work alongside SBM on future brand launches within the portfolio: + Work alongside SBM (who will oversee the projects) with any adhoc and development tasks pertaining to these business practices.
+ Other responsibilities instructed by SBM may arise once details of project are further developed.

How will you fit into the team?

The Assistant Brand Manager (ABM) reports into the Senior Brand Manager (SBM - Dolls Interactive)

What are your skills and experience?

Relevant experience in the Toy industry, kid-related industries or FMCG of at least 2 years+ ideal. Experience gained through a combination of supplier and/or retailer a plus Degree Educated with marketing/business qualifications (preferably). Marketing qualifications could include Degree, Diploma in Marketing (DipM) or other recognised marketing qualifications from the UK or overseas Demonstrated ability to thrive in a fast-paced environment, adept at managing multiple priorities and can adapt to challenges with ease Results driven - strive to exceed your goals. A creative thinking with a proactive approach Strong marketing skills - experience in developing and delivering robust marketing plans. Plans that stand out against the competition, are best in class internally and deliver in full on a commercial level Digitally savvy with experience of digital marketing activations and/or commerce Good commercial acumen - understanding the need for commercially viable plans and key PL drivers Genuine team player able to work across all departments (e.g. sales, marketing, finance, demand planning, supply) and with external stakeholders (e.g. retailers, licensors) Good communication skills and confident in presenting to internal teams and externally during retailer previews and licensor/licensee meetings Be the biggest brand champion every day - internally and externally championing the Dolls Interactive brands at every opportunity

#Spinmaster #Toys #Marketing #LI-Hybrid #LI-HM

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

Growth and Career Opportunities Flexible Work Hours Innovation, Collaboration and Fun Comprehensive Benefits Other fun Perks!

What's it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn't for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.


Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.


Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at JobsEU@spinmaster.com and we will work with you to meet your accessibility needs.

We do appreciate all interest; however only those selected for interview will be contacted.