Job Description

Assistant Director of Sales

Benefit from Dalata Academy programmes, courses and learning tools that equip you with essential skills and knowledge while also providing exposure to senior team members who can mentor you.



We are committed to promoting from within, so your dedication can lead to exciting internal opportunities. If you are ready to enhance your career and make an impact in a supportive environment, join us at Dalata Hotel Group!



The Assistant Director Sales Manager will be responsible in conjunction with DOSM for the day-to-day management of the sales team and maximising the sales potential and marketing strategy of the hotel.

Benefits

Free employee meals on duty 50% Off F&B in all properties EUR/60 employee rate on rooms for all Dalata-owned hotels 30% off rate for your Friends & Family Extra AL day for every year worked (5 days to a maximum of 5 days) Employee Assistance Programme. Cycle to Work Scheme/Transport Schemes Pension access (Ask your HR Manager for local pension information) Development Opportunities through our Dalata Academy- support your career journey Staff Appreciation Initiatives, fun team-building activities and regular charity events




Your Job:


In conjunction with DOSM, plan and direct day-to-day operation of the sales & marketing function in the hotels to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service. In conjunction with the DOSM coach & develop the sales & marketing team to drive revenues across all segments. Perform day to day sales activity in the hotel including lead generation, face to face meetings, contracting & rate negotiation, site inspections, attendance at trade shows, client entertainment and national/international sales trips. Represent the hotel at sales team meetings and other events as appropriate.

Conference

Focus on driving meeting & conference business for the hotel. Develop and nurture client relationships for the hotel within the conference segment nationally and internationally. Work with the Group Business Development Manager to develop a pipeline of Local, National and International conference demand through calls to Agencies and Companies directly. Participate in initiatives and activities, representing the hotel at organised events and raising the profile of the business locally. Drive meeting room sales from local companies, targeting training companies, state bodies, and develop strategic relationships with the event bookers & agents.

Corporate

Develop and nurture relationships for the hotel with key national & global clients through ongoing account management. Strategic approach for key segments of local & global corporate accounts to examine the hotels positioning and suitability to client needs. Undertake monthly corporate tracking of corporate accounts in the hotel to monitor production and more importantly to identify any decreases and taking necessary action to remedy same. In conjunction with DOSM identification and management of agreed Corporate and Consortia RFP's with volume for city, ensuring maximum inclusion for the hotel. Analysis of GDS production reports & intelligence information to develop this business channel for the hotel. Input to the hotel pricing strategy and forecasting with DOSM, General Manager and Revenue Manager. Utilisation of Alkimii CRM for updating client databases, logging all sales activity & measurement of KPI's Identify key competitors and, in conjunction with the hotel team, carry out regular competitor analysis, monitoring their performance, rates and sales activity. Be fully aware of the main market developments and other factors that would influence business or create favourable market conditions for the hotel.

Marketing

In conjunction with DOSM, write quarterly activity plans to create focus for the hotel team and adapt activities to support business needs. Management of the annual marketing budget in conjunction with the DOSM. In conjunction with the hotel teams, manage online marketing & brand website through content development and continually driving customers direct to this sale channel. Manage hotel advertising & promotional campaigns in conjunction with the DOSM. Protect and promote the image of the Dalata Hotel Group brands at all times.

What You Will Need:

Minimum of 3 years' experience working in a similar position Previous experience within hotels or a customer service environment Excellent organisation and planning skills Effective communicator Strong leadership skills Be commercially aware with strong analytical skills, be able to understand key business indicators and competitive trends. Sales focused and results driven

About Us

Dalata Hotel Group - We bring the heart of hospitality to every hotel we own and operate. We see our growth and expansion plans as a way of spreading our unique way of caring for our guests further around the world, bringing better experiences to more people. Currently, the Dalata difference can be felt at each of our hotels in Ireland, the UK, Germany & the Netherlands, and we'll keep expanding this further, focusing on key UK cities, Dublin and Continental Europe.



Helping our people to grow and develop their careers is vitally important to us and is one of our highest priorities. We have many exciting and unique internal development programmes, each crafted to make sure our employees get the learning they need to be able to take the next step in their careers.



Dalata Hotel Group Plc is an Inclusive Employer. We actively encourage people from all backgrounds and abilities to apply to be part of our team. However, we understand everyone's needs are different; therefore, if you require any accommodations with this application process, please highlight your needs when you are completing your application process.

Job Ref

DAL2933

Branch

Clayton Hotel Manchester Airport

Location

Manchester

Salary/Benefits

Competitive Salary

Contract type

Permanent

Hours

Full Time

Hours per week

40

Date posted

17/09/2025

Closing date

19/10/2025