Assistant Marketing Manager – All Bar One & Nicholson’s

London, United Kingdom

Job Description


Are you a passionate, curious, and creative marketer with a drive for shaping market leading brands through digital channels? We are excited to offer a permanent opportunity as Assistant Marketing Manager working across digital and divisional brand projects in our City division. You will be working across two of our most exciting and well-loved brands - All Bar One and Nicholsonxe2x80x99s pubs. These distinctive brands offer unique experiences, ranging from our iconic Nicholsonxe2x80x99s pubs that are steeped in history and our home of the cocktail - All Bar One. These great brands are found at landmark locations across City Centres across the UK.As Assistant Marketing Manager, you will be responsible for implementing digital and campaign plans as well as owning divisional projects such as CRM plans, key date activity, group bookings and delivery projects. You will drive consumer engagement and conversion across digital channels and platforms, bringing the brands identities to life and showcasing the guest experience for each brandsxe2x80x99 unique guest base.Your role will be mobile, focusing on our vibrant city estate predominately in London but you will also need to the ability to be flexible with travel across the UK and to our head office which is based in Birmingham.Who are we?Mitchells & Butlers are one of the largest operators of pubs, restaurants and bars within the UK. With over 1,600 sites wexe2x80x99re the home of some of the nationxe2x80x99s favourite restaurants, bustling bars, cosy country pubs and the local you didnxe2x80x99t know we owned. If youxe2x80x99re as passionate about making a difference within hospitality as we are, we want to hear from you!Youxe2x80x99ll be well rewardedxe2x80xa6

  • Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery wexe2x80x99ve got you covered. Whatxe2x80x99s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friendxe2x80x99s discount.
  • Company car or car allowance
  • Competitive salary and Pension Plan
  • Mobile working: the flexibility to work from home, the office or one of our sites
  • Annual Bonus Scheme xe2x80x93 wexe2x80x99re all about rewarding the hard work everybody puts in
  • Private Health Care and Dental Plan
  • 26 days paid holiday plus bank holidays, AND the opportunity to buy up to an extra 15 days holiday xe2x80x93 life is for living after all!
  • High-street shopping discounts
  • Free employee helpline - to support you with whatever life throws at you.
The Opportunity xe2x80x93 Assistant Marketing ManagerReporting to the Marketing Manager, the Assistant Marketing Manager will be responsible for:
  • Contributing to, and supporting the delivery of, the brands divisional digital marketing plans to drive reach, awareness, engagement and conversion.
  • Create in site and digital assets to promote and drive bookings for campaigns and key date activity. Ensuring all creative represents the brand values and the brand experience.
  • Driving the brandxe2x80x99s digital agenda, from web and app developments to social and CRM strategy and implementation.
  • Owning the CRM Plan for the brand to drive sign ups, loyalty and frequency.
  • Owning relevant key date proposition to drive bookings.
  • Owning group booking proposition to drive bookings and enquiries for group bookings, weddings and private dining.
  • Driving brand sales, profit and market share objectives in line with company ambition.
  • Overseeing brand campaign calendar and deliver frontline briefs/comms.
What youxe2x80x99ll need to bring to the Assistant Marketing Manager role:
  • 3 years + digital and brand marketing experience, ideally within a large organisation in a multi brand environment.
  • Digitally savvy, with a passion for exciting and enthusing their audience to drive action through digital channels.
  • An excellent communicator with a love for managing projects at pace with great quality and commercial results.
  • Excellent attention to detail.
What makes Mitchells & Butlers a great place to work?To us, a career isnxe2x80x99t just about xe2x80x98clocking inxe2x80x99. We really care about our colleagues, and wexe2x80x99re an employer that keeps a promise. In fact, as one of the largest employers in the country, with over 44,000 people working for us, we have the responsibility of valuing every contribution from a diverse workforce that are representative of our guests, and who make us stronger.Sounds like an opportunity where you could make a difference? Apply for this role today and wexe2x80x99ll be in touch to explore how you could be part of our exciting journey.Closing Date - 11:59pm on 16th May 2025About Company: Our pub and restaurants brands include some of the best known names in the hospitality industry so our Marketing team have the fun and creative challenge of keeping regular and new guests coming through our doors. They make sure the exciting promotions, brand partnerships, advertising, point of sale, PR, digital and social media campaigns support every one of our brands unique propositions. As a marketing team member you'll spend a lot of time in trade, working with the business managers to make sure the marketing activity creates excitement and interest, whilst being practical for our hospitality teams to deliver on the ground. When you work in a marketing role it is essential to have a real work hard / play hard ethos to live the brand that you represent when you're creatively planning campaigns at Head Office or seeing them in action when you're out in trade.

Mitchells & Butlers

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Job Detail

  • Job Id
    JD3074150
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, United Kingdom
  • Education
    Not mentioned