Job Description

End Date

Monday 11 August 2025

Salary Range

39,825 - 44,250

We support flexible working - click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share, Reduced Hours

Summary

This role will support the Content Marketing team to redefine how our customers experience our website through managing the development and delivery of our strategic plan, as well as the ongoing optimisation of retail site search functionality. You will work effectively with the Marketing Manager and key partners across the organisation including full funnel teams, accelerator teams, digital engagement and product teams. You'll support to drive change, ensuring that customer experience and performance data are the main driver of our decision making, enabling us to build outstanding customer journeys across our web estates.

JOB TITLE:

Assistant Marketing Manager - Content Marketing Team (9 month fixed term contract)

SALARY:

From 39,825

LOCATION(S):

Halifax or Chester

HOURS:

Full time

WORKING PATTERN:

Hybrid, 40% (or two days) in an office site

About this opportunity

At Lloyds Banking Group we're redefining our marketing - adopting the latest technologies whilst investing heavily in our systems, capabilities, and people. We're striving to lead the industry sector in Digital Marketing, and customer experience, especially in the creation of needs-based content marketing and digital journeys.





The next phase is the expansion of our team responsible for the strategic optimisation of website content across our retail banking brands, as we seek to realign content based on customer needs and brand led experience rather than the product centric approach we take today.

As an Assistant Marketing Manager you'll:

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Drive Strategic Delivery

: Lead the development and execution of the strategic plan for content marketing, focusing on enhancing customer journeys and optimising retail site search functionality.

Collaborate Cross-Functionally

: Work closely with the Marketing Manager and cross-functional teams including full funnel, accelerator marketing, digital engagement, and product teams to align efforts.

Champion Data-Driven Decisions

: Use customer experience insights and performance data to inform decisions, ensuring continuous improvement of web experiences.

Support Campaign Alignment

: Help shape content recommendations that align with core marketing campaigns and critical initiatives, grounded in customer journey data and planning principles.

Measure and Optimise

: Analyse performance data from PWS briefs and site search engagement, define measurement approaches, and share insights to refine future strategies.

Enhance Processes and Governance

: Contribute to planning and prioritisation improvements, uphold risk and approval processes, and foster strong relationships across teams to ensure timely and effective delivery.

About us

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Join us and, as well as making a difference to customers, you'll enjoy a fulfilling career where you're free to be yourself. Great colleagues, transforming workspaces, hybrid working and a wide variety of career opportunities - you'll find them all here.

About you

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You have a continuous improvement mind-set, and demonstrate that you're collaborative and a great team player. You're brave and creatively curious, and you're results-focused.

What you'll need:

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Strategic Planning & Marketing Expertise -

Validated experience in planning and delivering multiple marketing communications briefs simultaneously, with strong prioritisation skills.

Customer-Centric Attitude -

Passionate about doing the right thing for customers, with evidence of creating effective digital journeys and content that enhance customer experience.

Data-Driven Decision Making -

Skilled in analysing and interpreting data using tools like Adobe Analytics, Content Square, Excel, and Power BI to inform recommendations.

Clear & Accurate Communication -

Strong written and verbal communication skills, with a focus on clarity, accuracy, and attention to detail.

Collaborative Collaborator Engagement -

Demonstrated ability to build and maintain strong working relationships across teams and collaborators.

Reliable & Positive Team Player -

Known for a proactive, can-do attitude, reliability, and strong organisational skills within team environments.





You'll have a supporting role within the Content Marketing Team, running delivery of the plan that is making a positive difference for our customers within an energising environment where you can work at pace, be your whole and best self, adding value and improvements to the customer experience. Be part of the future of marketing at Lloyds Banking Group.

About working for us

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Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.





We want our people to feel that they belong and can be their best, regardless of background, identity or culture.





We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.





And it's why we especially welcome applications from under-represented groups.





We're disability confident. So if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

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A generous pension contribution of up to 15% An annual bonus award, subject to Group performance Share schemes including free shares Benefits you can adapt to your lifestyle, such as discounted shopping 28 days' holiday, with bank holidays on top A range of wellbeing initiatives and generous parental leave policies



Ready for a career where you can have a positive impact as you learn, grow and thrive?


Apply today and find out more.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.