Job Description

: Associate Brand Manager

We currently have an exciting opportunity to join the UK Immunology and Inflammation Marketing team at an exciting time to support growth of a well-established product, to drive breakthroughs that will change patients\xe2\x80\x99 lives in this therapy area.

The Associate Brand Manager (aBM) is accountable for delivering marketing activity as well as maximising growth opportunities in the UK, through innovation, patient focus and in line with Global strategies.

Working with the Country Marketing Team, you will take a lead role in launching campaigns, developing the brand strategy and omnichannel tactical sequence. You display operational excellence at a country level and bring customer & marketplace insights into the cross functional team, to influence and shape strategy and tactics. You deliver flawless execution of marketing plans, adapted to local needs, for a strong customer experience whilst creating sustainable value, incorporating strong financial management skills for the local DME budget.

In line with the principles of Bold Move 3.3 and our aim to Transforming Our Go to Market Model, this role plays a significant part in the delivery of this transformation with a particular focus on Omni Channel activity. You will report to the Country Brand Lead, in I&I, as an active member of the brand cross-functional team. You will have a a strong relationship with all relevant internal stakeholders in country (e.g. Field, Medical, H&V, Policy & Public Affairs, Legal, Compliance, Quality, HR, and Regulatory) and above country (e.g. Global Brand Team members). This role is based out of our Walton Oaks office with flexible working possible, and the occasional requirement for travel.

THE ROLE

Marketing & Strategy Execution to Maximise Revenues

• Backing the development of Country Brand Plan
• Backing the execution of brand strategy in country \xe2\x80\x93 contribute to execution of key brand programs
• Maximise impact of marketing activities through optimal channel mix, including newer channels

Leadership

• Contribute to in-country cross-functional team, including coordinating and supporting the activities of members of the team as appropriate to achieve success
• Develop relations with key internal and external stakeholders

Financial Planning

• Support the planning, spending & controlling of budgets (revenue & DME) established for own areas of duty & interpret regular forecast updates to aid financial planning
• Input into country sales and forecasting, including monitoring performance vs KPIs

Customer Engagement & Insight

• Team up with customer facing leadership team to help drive alignment with overall brand strategy and incorporation of market feedback
• Work with customer facing colleagues for customer/Omni channel activities/programs to support strong external stakeholder & customer engagement
• Contribute to the collection & comprehension of customer and patient insights for inclusion into the local and European business plans
• Actively engage with advocates and other important customers as appropriate

Conduct all activities and make all decisions in accordance with Company policies & SOPs, Pfizer Values, & global regulatory guidelines

CAPABILITIES

Marketing & Strategy Execution to Maximise Revenues

• Action oriented to support plan implementation
• Business acumen & marketing experience
• Multi-channel marketing capabilities
• Comprehension of revenue drivers

Leadership

• Cross-functional contribution and collaboration
• Strong communication and influencing skills
• Upholding values & adheres to standards
• Coordinates and manages relationships with key vendors, agencies

Financial Planning

• Ability to prioritize resources across customers in line with UK strategy and in dialogue with customer facing functions
• Begins to acquire experience applying EU financial systems/processes and compliance
• Ability to analyse data, interpret, track vs KPIs and communicate clear, actionable recommendations

Meet Commitments to Patients, Customers & Stakeholders

• Ability to facilitate stakeholder & customer commitments and act on customer insights
• Ability to synthesize & communicate local customer insights for local planning
• Demonstrated strong commitment to integrity & compliance

Create Culture of Innovation and Continuous Improvement

• Change agile: ability to adapt to new modes of operating
• Innovation leadership
• Willingness to take appropriate calculated risks

QUALIFICATIONS

• Fluency in English language
• University degree required (business administration or scientific degree preferred)
• Demonstrable time spent in a marketing role in the pharmaceutical industry
• Demonstrates a fundamental understanding of basic marketing skills
• Strong organization skills/ability to manage multiple projects in a fast-paced environment
• Track record of working collaboratively with others across functions
• Experience interacting with external customers & stakeholders and acting upon customer insights

Purpose

Breakthroughs that change patients\' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let\xe2\x80\x99s start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms \xe2\x80\x93 allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

DisAbility Confident

We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!

Marketing and Market Research

Pfizer