Job Description

Role Summary -

The role of Associate Account Director, is to support the Director on the growth and strategy of a subsection of the department, made up of an existing client set. Whilst you will maintain relationships with Tier 1 clients, you will take more of a directive/role than manage all the day to day in Tier 2 and 3.



You will champion and empower the team to maintain the levels of quality and service in the management of accounts, to a World Class standard, positioning Campfire as the go to agency for all things Digital Marketing,

Responsibilities:

Commercial -

Business Growth - As an Associate Director, you'll be responsible for the growth of a subsection of the department made up of an existing client set, with targets/KPIs to hit, helping the whole department achieve target and growth. New Business - where needed, you'll support the Leadership Team with proposals for new business, helping and occasionally leading on document and deck preparation, attending pitches, and operating as a key point of contact for the potential Client. Budgets - you'll confidently manage cost proposals and budgets from Clients, whether that's working with set budgets, or recommending them, presenting them in a clear and justified way. Contracts - working with the Director to make sure all our clients are under a committed Statement of Work, against our standards Terms, keeping track of dates for lapsing contracts, and preparing and negotiating renewals. Income management - + Getting confirmation of income ahead of time is crucial for us to plan, grow and recruit as a business. Working with the Director, it's the job of an Assc Dir to make sure opportunities are closed before internal deadlines. Where there are blockers to this, they should be highlighted immediately, with proactive solutions presented.
+ Alongside this, it's important that we're paid on time. You'll be responsible for escalating Debtors and getting to a swift payment resolution.

Key Behaviours:

Commercial awareness - At this senior level, it's important to have Commercial awareness of how the Accounts department feeds into the wider business. You'll have a good understanding of balancing budget proposals with resourcing across the business, developing awareness of what impact the team's business has on total agency income and capacity.

Client Relationships and Strategy -

Build and nurture strong relationships of Tier 1 accounts, operating as the key point of contact, and positioning yourself as the ultimate expert and trusted advisor to the Client for all their Digital Marketing needs, regardless of scope. Develop and maintain a sound knowledge of your client set, getting under the skin of each business in order to gain a holistic understanding of how they operate and what they need, to deliver a truly tailored service Confidently interrogate and challenge client briefs, where appropriate, operating with honesty and integrity at each step Work with the Strategy Director and Creative Strategy Director to set strategy and grow business with Tier 1 clients As an Assc Dir, you'll also act as the Senior point of strategy and escalation for Tier 2 and 3 clients within your sub-set, managing these with the Managers and Execs on your team, encouraging them to proactively recommend on both. Nurture higher level relationships across your client set, demonstrating deep and trusted partnerships. Whilst owning the relationships, you will work with your Director to set strategy and direct the growth path of accounts. Ability to think ally on a holistic level, proactively identifying problems and resolutions before they happen.

Project Management -

Take briefings from clients, translating effectively into internal briefs in order to coordinate and lead internal kick offs and creative sessions on all projects and campaigns


Independently prepare and present client-facing proposals and communications to respond to briefs Operate across multiple clients to proactively manage delivery timelines with supporting teams across the agency Forecast and track client account metrics, working with the teams to ensure KPIs are on track and resolving any potential concerns with respective teams Ensure internal client documents are up to date to reflect allocated budgets and resource, ensuring supporting teams and Leadership have full visibility Coordinate with internal teams to prepare and deliver client-facing reporting documents, delivering what's most meaningful to our clients, with clear context, learnings and actions Act as the gatekeeper for delivering the highest quality, with confidence to challenge internal teams when World Class standards aren't met

Senior Management -

Manage, mentor and nurture the development of both Managers and Execs within your team, owning their development plans and PDPs. Delegate at the right level, making sure there's a balance between your support on strategy and comms with Tier 2 and 3 clients, and across all levels on Tier 1 clients. Mentor through team meetings and individual coaching with direct reports. Lead by example, spotlighting in key calls, owned by your Managers and Execs, to offer support, strategy, and ultimately in moment training Work with your Director to manage resources across your team, both efficiently and towards skillset and development. Take an active role in recruitment for your team, working with your Director and Manager(s) to seek out and interview the best candidates Ensure cross-dept buy in of client strategies by engaging with key senior stakeholders in delivery teams at the most appropriate time to gain alignment Influence thought leadership and feed into and own parts of the development of our service, as well as company-wide processes and innovation Keep your Director informed of any client issues, opportunities or commercial changes, working with them to support on approach, strategy and any escalation

Key Behaviours:

You should

Empower

and

Encourage

your team to be proactive and inquisitive, always operating under our core values. As a Senior Manager in the business, you'll operate with

empathy,

discretion and respect in sensitive scenarios, raising any key personnel issues to your Director or the SLT.

Key Communication:

You'll be confident having difficult conversations with members of your team, being firm but fair where needed * Cross-department transparency is key as we grow as an agency. Knowing when to raise challenges, or push for change to make us World Class is essential. Communications at this level should be founded, fair and delivered in the most considered way.