Job Description

Vacancy No

VN2426

Location City

Multiple

Location Country

United Kingdom

Job Title:

Audience and Programmatic Analyst

Reports to:

Audience Manager

Department:

Sales Operations (Commercial)

Location:

London / Manchester / Leeds / Bristol / Glasgow

Employment:

Permanent

Grade:

P2

DEPARTMENT DESCRIPTION

The Sales Operations team is responsible for the creation and delivery of maximising revenue across all delivery methods of viewing within the 4Sales portfolio across linear, VoD and Social.



The team is required to deliver exceptional levels of service to Sales and customers, manages deal delivery and creates value through innovative systems, working practices and new trading opportunities.



The department works with several external vendors and key stakeholders across the business to develop roadmaps, ensure smooth operations and troubleshoot issues. They also provide answers to content, data, forecasting and operational questions.

JOB PURPOSE

We are looking for a data-driven, strategic and curious Audience and Programmatic Analyst to join our growing digital offering at C4. The role involves developing data-backed audience strategies that drive performance and efficiency across our digital media ecosystem. The analyst will push forward our attribution solution and seek optimisation strategies for our programmatic solutions.



They will work with our established audience tools such as our CDP, Data Clean Room and attribution solution, but also help to onboard new technologies and data tools to further enhance the audience product. The analyst will drive traction within the Sales Teams and across C4 by looking at patterns and delivering actionable audience insight.



They will be analysing performance data direct from the C4 Ad Server to understand DSP behaviour around PMP deals and drive efficiency and recommendations for a floor price that should fluctuate based on demand. They will also provide a support role in managing the day-to-day PMP campaigns for agencies and trading desks.



There is a significant external facing element to the role that requires close collaboration with our trading partners, DSPs and data solution vendors.



The role requires a person with proven technical ability and the ability to demonstrate the value of audience and programmatic campaigns to agencies. It is also essential to have an aptitude for problem solving.

KEY RESPONSIBILITIES

Build and manage audience segments using any combination of first, second- and third-party data. Provide strategic thinking on audience design and targeting logic. Work closely with the Audience Manager to build out effective workflows in relation to audience targeted campaigns and troubleshoot issues. Develop audience strategies for both direct and programmatic campaigns to evaluate performance and provide recommendations for improvement. Enhance and develop our Attribution solution to best in class. Analyse performance data from the ad server to identify insight and opportunities. Maintain and grow strong relationships with Data and Programmatic partners. Optimise and drive efficiency gains through the workflow and campaign set up processes. Ensure yield maximisation and operational ad delivery efficiency. Build excellent relationships with the Direct Sales and Operations teams. Be flexible and passionate about getting the job done and the demands of a changing media landscape.

JOB FACTORS

Technical & Professional Skills
Understanding of audience segmentation across Digital landscape. Good knowledge of the programmatic landscape and the roles of the major tech players. Ability to collect, analyse and interpret data to make informed decisions about audience taxonomy, PMP pricing and the delivery of campaigns across our digital products. Understanding of working with external and internal support teams to manage solutions through various teams and levels to resolution. Strong communication and interpersonal skills to communicate effectively with both technical and non-technical audiences.

Autonomy/Judgment/Decision Making
Ability to work with little supervision within guidelines. Plan and prioritise time effectively to meet all goals and deadlines. Manage the demands of the technology roadmap and balance with agency expectations. Communicate messages to market appropriately.

Relationship Management
Comfortable leading cross-functional projects with multiple stakeholders and shifting priorities. Able to develop effective external and internal relationships. Develops and maintains effective relationships with agencies. Ability to uses mediation skills when required.

Complexity/Problem Solving
Resolves day-to-day technical issues with partners. Monitors campaigns for accuracy of delivery, ensures that inventory is optimised with minimal wastage. Time management - able to juggle and prioritise tasks according to strict deadlines.

Business Impact/Strategic Perspective
Understands the strategic aims of the department and how they relate to this role. Strong storytelling and presentation skills and able to influence non-technical stakeholders.

ESSENTIAL EXPERIENCE & SKILLS

Highly proficient in spreadsheet analysis and articulating key information to the sales team. Experience with data platforms and the programmatic ecosystem. Ability to liaise on technical, operational and sales driven agendas with stakeholders. Experience working with decisions makers at a range of levels and in different disciplines. Proven experience in Ad Sales / Ad Technology. Experience of multi-screened ad delivery. Advanced MS Excel and PowerPoint. High levels of attention to detail, particularly with numerical data. Proven account management experience. Ability to negotiate effectively with clients.

Basic salary per annum starting from

32,375.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

Please outline how you meet the 'Essential Experience & Skills' outlined in the (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;




- Private medical insurance


- Free Virtual GP access for employees


- Free Female Health hormone test each year


- Free Tastecard membership


- Financial guidance 1-2-1's available each quarter


- Discounted Gym memberships


- Pension


- Life Assurance


- Income Protection


- Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.


Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

10 Jul 2025

Equal Opportunities

Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.




We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.




Disability Confident Scheme:


Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Care Leaver Friendly Employer:


Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Workplace Adjustments:


We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail recruitment@channel4.co.uk