Job Description

Company Description - White Dove Garages Ltd

White Dove Motor Group is a well-established and trusted automotive retailer based in Cardiff, Wales, with over 60 years of excellence in the motor trade. Conveniently located on Hadfield Road (CF11 8WD), we are proud to be one of Wales' leading main dealers for the SKODA, SEAT, CUPRA, and Suzuki brands. We offer an extensive range of new and manufacturer-approved used vehicles, each thoroughly inspected by factory-trained technicians to meet the highest standards of quality, safety, and reliability. Our state-of-the-art service centre provides comprehensive aftersales support, including servicing, MOTs, repairs, and genuine parts for all makes and models. All work is carried out by fully trained Volkswagen Group technicians, delivering peace of mind and exceptional care to our customers.

As we continue to grow, we are seeking a talented and experienced Automotive Marketing Manager to help elevate our brand presence and drive strategic marketing initiatives that support our continued success.

Automotive Marketing Manager - Job Overview

The

Automotive Marketing Manager

is responsible for planning, directing, and coordinating marketing efforts to ensure the dealership achieves its goals for market share, customer growth, and profitability. This role manages all advertising and promotional activities, collaborates with internal and external stakeholders, and analyses market trends to optimize marketing strategies.

Key Responsibilities

Marketing Strategy & Goals

Set marketing goals aligned with dealership objectives. Develop short and long-term marketing plans and budgets. Monitor and adjust plans to ensure profitability and market expansion.

Advertising & Promotions

Manage print, electronic, direct mail, TV, radio, and digital campaigns. Collaborate with creative teams and external agencies. Oversee production of promotional materials and ad content.

Stakeholder Communication

Liaise with manufacturers, news media, advertising agencies, and dealership management. Present reports and marketing insights to leadership. Keep dealership staff informed of marketing initiatives.

Market & Customer Research

Analyse market trends, customer behaviour, and competitor strategies. Conduct surveys and use data to inform marketing direction. Track and report on campaign effectiveness.

Administrative Duties

Ensure activities stay within budget and deliver expected ROI. Attend industry meetings and represent the dealership professionally. Perform other duties as assigned. Train & Develop marketing executives to the required standards

Qualifications

Education & Experience:

Bachelor's degree preferred, or equivalent experience. 2-10 years of marketing experience, ideally in automotive or a related industry.

Language Skills:

Able to comprehend and produce clear written and verbal communication, from simple memos to complex reports and presentations. Comfortable addressing internal teams, customers, and media/public groups.

Mathematical Skills:

Proficient in basic and intermediate-level math including percentages, ratios, and data interpretation.

Reasoning Ability:

Strong problem-solving skills ranging from routine issues to complex challenges involving market data and customer feedback.

Work Conditions

Physical Requirements:

Typical office environment with standard physical demands.

Work Environment:

Mostly indoor office setting, occasional off-site event presence or manufacturer meetings.
Job Type: Full-time

Pay: 40,000.00-60,000.00 per year

Benefits:

Company events Company pension
Schedule:

Monday to Friday
Work Location: In person

Expected start date: 01/08/2025