Job Description

The B2B Marketing Lead will be responsible for all marketing activity across the groups B2B customer base, covering our core book collection services, and enterprise SaaS software products. They will be in responsible for supporting other customer facing teams to grow our share of wallet in existing customers, while winning new business. Reporting to the Business Development Director, this role will play a key part in the business unit's strategy to diversify revenues by entering new verticals and territories. This is a role requires a strategic thinker and a builder, who is comfortable rolling up their sleeves to move things forwards.



Main Responsibilities

Own the annual marketing spend and build a clear roadmap defining growth targets via inbound marketing, planning key campaigns, and owning channel activity & the creation of increased technical marketing capability Work in a collaborative team with the Head of New Business and Head of B2B Customer Success to build inbound leads, optimise the sales funnel and streamline the new customer onboarding process Own our B2B Marketing Agency relationship and performance against deliverables, focusing on automation to drive efficiency, and lead generation in digital channels Deliver a bank of scalable sales enablement tools, including content creation and ownership of the look and feel of master pitch decks Build data capabilities to track performance across the areas you directly and indirectly control, understand how key metrics can be impacted Ownership of all email marketing activity related to acquisition, monetisation & retention to ensure consistent and engaging communication flows throughout all customer interactions - examples include NPS tracking, lead nurture flows, promos, and new feature releases Develop targeted user marketing campaigns that drive activation, engagement & minimise churn Build strong, trusted relationships with all internal networks/stakeholders working collaboratively to ensuring end users and decision-makers receive a standardised experience across all interactions with the group Lead the B2B content strategy, and brand voice Lead the groups B2B diversification strategy into new UK verticals and overseas markets Work closely with product and engineering teams to specify and deliver an end to end CRM integration between HubSpot & our core platforms

Person specification

Experience, qualifications

Significant experience in B2B marketing roles. Marketing, business degree or equivalent Demonstrated success in building out marketing capability and driving profitable growth from a combination of customer acquisition, monetisation & retention A deep knowledge of CRM systems such as HubSpot, Salesforce or similar Experience marketing Complex SaaS software and real-world operational services

Skills and abilities

Strategic & commercial mindset, with a focus on ROI Highly data literate, with the ability to analyse complex data sets and apply learnings to improve results related to lead generation & conversion Ability to balance day-to-day business management activity (organisation, planning, data numeracy) with strategic planning across multiple workstreams and customer and internal stakeholders Able to manage diverse stakeholders and to understand and analyse complex problems Positive personality with an energetic style with strong resilience. An entrepreneurial mindset capable of doing a lot with a little. Excellent written and verbal communication, expert presentation asset builder Willingness and ability to balance longer-term strategic thinking, with getting stuck in to move things forward

Travel and attendance

Ability to travel to Wob facilities from time to time in West Sussex & Coventry. This role may have some international travel, as the diversification strategy develops.