Job Description

Salary: 38,000 - 44,999
Basis: Full Time/ (35 hours per week)
Weeks: 52 weeks
Start Date: 5 January 2026
Reporting to: Director of Careers, Marketing, Research and Partnerships
Location: Big Creative Academy, Clifton Avenue, E17 6HL
Annual leave: 35 days per annum

Purpose of the role:

Big Creative Academy's mission is to create careers, supporting young people onto the next steps. After completing a course here students are able to move into employment in the creative arts, secure an apprenticeship or go to university so that they can make a living from their passion. This is an important post with significant responsibility. We need a talented and experienced digital marketing professional to take responsibility for our overall digital marketing strategy and lead on development and management of all digital channels, social media accounts and websites. The Marketing Manager will manage all marketing to support the user experience of student recruitment, to ensure enrolment targets are met across all BCE sites. This includes leading on all branding and brand awareness, design assets, press/PR campaigns and internal and external communications.

Principal Accountabilities:

To create effective strategies to support student recruitment through high quality marketing To build relationships with feeder schools, delivering events to drive student recruitment To promote and celebrate BCE to all stakeholders, driving engagement To enhance the reputation of Big Creative Education nationally, regionally and locally To build effective relationships and influence key stakeholders both internally and externally including curriculum staff and employers To manage the Content Creator and Schools Liaison Officer Together with the marketing and recruitment team, to ensure all activities are effectively monitored and evaluated, leading to continuous improvement

Key Responsibilities

Line management of two posts - Content Creator, responsible for content creation and social media and the Schools Liaison Officer, supporting student recruitment with feeder schools Plan, deliver and evaluate a marketing strategy for BCE to support brand objectives and student recruitment o Raise the profile of BCE to key audiences through a strong digital presence, events and PR To work with the student recruitment team to meet student recruitment targets, and link with recruitment systems To drive student recruitment by working closely with feeder schools, helping them meet their careers requirements and Gatsby benchmarks To plan and deliver events for feeder schools together with the curriculum team To attend school careers fairs to understand your main audience Responsible for delivering significant recruitment growth across the group generating leads through effective digital marketing - Google Ads, promotional work on social media platforms To track student applications effectively to understand referral sources and return on investment To manage and develop the BCE website, via a subcontractor To ensure high performance of the website, including SEO activities, to deliver an outstanding user experience, liaising with stakeholders for feedback Grow and manage all marketing channels, tracking technologies, and able to innovate in the creation of multi-channel marketing campaigns Monitor, interpret and report on data and metrics for marketing campaign evaluation Create and deliver all assets and collateral to support student recruitment, including the BCE prospectus Management of BCE style guide, ensuring that all content - print and digital - reflects the vision, brand and tone of voice of BCE Plan, implement and evaluate a press and PR strategy across BCE To create communications for press releases, blog posts, newsletters and other marketing channels o Develop and maintain productive working relationships with internal and external stakeholders To liaise with marketing departments in partner organisations to promote and amplify pieces Develop and implement an internal engagement and communications strategy including messaging on screens Work with the marketing team to deliver the Academy's alumni programme, maintaining good relationships with alumni to celebrate their achievements Manage the marketing budget

In addition the postholder is expected to:

Work towards achieving Big Creative Academy's mission and actively participate in our culture, striving towards outstanding teaching and learning, promoting wellbeing and bringing industry into the classroom Travel to and meet with key stakeholders as appropriate to the role Undertake continuous professional development including research projects and a bespoke annual plan Actively promote equality and anti-racism at all times Carry out duties at all times with due regard to Big Creative Academy's policies, including safeguarding, health and safety and data protection and participate in training as required To comply with and promote the Academy's safeguarding policies Work flexibly and to undertake any other duties that may reasonably allocated by the line manager, which may include working occasional evenings and weekends

How to apply

To apply you must complete the application form and return to bca-hr@bigcreative.education . This must include a supporting statement that evidences your experience matched to the accountabilities and person specification of the job role.

Closing date for application is Friday 2 January 2026, 5pm

Interviews will be held on w/c 19 January 2026

Safeguarding

BCA operates safer recruitment practice in accordance with Keeping Children Safe in Education regulations. Please expect the highest level of scrutiny and background checks. Appointments are subject to satisfactory references being obtained, and an enhanced disclosure and barring service (DBS) check. New members of staff cannot start their positions until these documents are in place.

Warner Interviews

As a values led organisation we conduct Warner interviews as part of our recruitment process. These are designed to help us understand your own values and motivation for working with the specific cohort of young people we serve. We recommend that you research this interview technique should you be invited to attend an interview.

Job Type: Full-time

Pay: 38,000.00-44,999.00 per year

Work Location: In person