, we're not just selling cars - we're delivering premium experiences that reflect the innovation and excellence of the BMW brand. As part of the Berry Group, one of the UK's leading BMW & MINI Retailers, we're committed to providing an outstanding customer journey from the first hello to the final handshake.
To help us continue setting the standard, we are looking for a
Product Genius
- someone who is passionate about BMW, obsessed with technology, and thrives on delivering exceptional customer experiences.
What Is a Product Genius?
The
Product Genius
is a vital member of our showroom team, acting as a
BMW brand ambassador
and
technology expert
. This role is focused on
customer engagement and education
- not direct sales. You'll be helping customers explore our vehicles, understand the latest innovations, and make informed decisions, all in a relaxed and pressure-free environment.
Key Responsibilities
Welcome customers to the showroom and provide a premium, informative, and engaging experience.
Present BMW products, features, and technologies with enthusiasm and confidence.
Conduct walkarounds, demonstrations, and test drive experiences.
Stay up to date with the latest BMW innovations, model updates, and digital services.
Support the Sales and Aftersales teams by sharing product knowledge and assisting with vehicle handovers.
Deliver vehicle handovers, ensuring customers are fully comfortable and excited about their new BMW.
Use digital tools and configurators to help customers tailor vehicles to their needs.
Promote BMW apps, connected services, and in-car technology.
About You
We're looking for someone who is curious, confident, and genuinely passionate about cars and technology.
You will ideally have:
A strong interest in the BMW brand and automotive innovation.
Excellent communication and presentation skills.
A customer-first attitude with a warm and approachable personality.
Confidence using digital tools (iPads, apps, configurators).
A full UK Driving Licence.
Previous customer-facing experience (retail, hospitality, automotive, etc.) is advantageous but not essential - full training is provided.
What We Offer
Full training and accreditation through the
BMW Genius Academy
.
BMW Group car scheme (role-dependent).
25 days holiday + bank holidays.
Ongoing learning and development.
A friendly, supportive team environment.
The opportunity to represent a world-class brand.
Job Types: Full-time, Permanent
Pay: From 12.21 per hour
Expected hours: 40 per week
Benefits:
Company pension
Referral programme
Work Location: In person
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