Job Description

Company Description

Bluecrest is a multi-award-winning provider of health assessments to both corporate and consumer sectors. We help people take control of their health risks enabling them to live healthier, happier, and more productive lives. We were founded to fill a gap in the private health screening sector for an affordable, convenient option that meets the highest clinical standards for reporting.

We currently assess around 80,000 customers in over 2000 pop up clinics across the UK and the Republic of Ireland. Bluecrest can assess for a range of different factors including heart disease, ECG, diabetes, cholesterol, vital organ functions as well as some cancers.

Position

Brand and PR Manager

Salary: up to \xc2\xa342,000 per annum

Hours: Fixed Term - Up to 12 months - 37.5 hours (Monday to Friday)

Worthing Head Office/Hybrid

We are looking for a Maternity cover Brand and PR Manager to join our team.

Main Purpose of Role:

Brand Management

The purpose of the role is to develop innovative brand strategies that enhance our image and contribute to business growth across both our consumer and corporate markets. You\'ll be responsible for creating compelling brand campaigns, maintaining our visual identity and executing creative projects that reinforce our position in the market. You\'ll be raising brand awareness in key target audiences through PR, Thought Leadership and Strategic communications and seek to continually test brand assumptions and key messages with our audiences.

Team mission

We want to make better health accessible for everyone. The team\'s mission is to represent the voice of the customer, shape the customer experience and creating compelling products and propositions that guide, support and inspire customers to achieve better health.

What we can offer you**

• Four free health assessments per year, plus a further 50% off any additional testing for employees
• 23 days annual leave, rising to 25 days after 1 years service, then rising 1 day for every year up to 28 days - plus 8 bank holidays off!
• Matched company pension (up to 5% or up to a capped amount)
• Vitality life insurance - which comes with its own list of benefits including discounts of wearable tech, trainers, spa, gym memberships and more!
• Enhanced family leave
• Refer a friend scheme (up to \xc2\xa31000)
• Enhanced sick pay scheme
• EAP scheme
• Various opportunities to progress within the business

*After qualifying period & subject to terms and conditions and/or eligibility.

Job definition:

• Brand identity management: across both B2C & B2B markets, oversee the visual elements of our brand including logo, typography, colour palette, imagery and tone of voice. Ultimately be the custodian of the brand book ensuring consistency across all comms channels and touchpoints across the customer journeys.
• Brand strategy: collaborate with multi-functional teams to define and maintain our brand positioning, target audience, value propositions and help create a brand strategy aligned to business objectives. Activate through the creation and assimilation of strategic communications.
• PR: coordinate our inhouse and agency public relationships to enhance our image and contribute to business growth across both our consumer and corporate markets..
• Thought Leadership: collaborate with multi-functional teams to Execute creative brand campaigns that engage and resonate with the target audience.
• Market research: undertake market research, consumer insights and competitor analysis to evidence and support our positioning and build credibility.
• Brand performance: continually test and verify the brand strategy and messaging resonates with our target audiences. Monitor and analyse brand performance metrics to measure effectiveness of brand initiatives.
• Cross team collaboration: collaborate with marketing, sales, product development, sales to ensure brand alignment and consistency. Provide creative direction and support to external and internal stakeholders.

The Hours:

\xc2\xb7 Fixed term up to 12 months.

\xc2\xb7 37.5 hours per week

\xc2\xb7 Monday to Friday

\xc2\xb7 7.5 hours per day

\xc2\xb7 8-4pm or 9-5pm

Requirements

Key Skills and Experience:

• Experience in a similar brand management role either agency or client side, preferably within the health sector.
• Proven ability to develop brand and marketing strategies and communicate effectively at all levels of the organisation.
• Strong strategic thinking with the ability to turn insights into actions.
• Experience in managing creative projects and collaborating with cross-functional teams.
• Exceptional communication and presentation skills.
• Experience with market data analysis, interpretation and research/
• Passionate creative with a natural flair for design and keen interest in consumer behaviour.
• Proficient with brand identity management.

Other information

Equal Opportunities

Bluecrest Wellness is a proud promoter of the Equality Act 2010. We believe in fair treatment of all our employees and commit to promoting diversity in our employment practices. We do not discriminate in employment based on race, religion, sexual orientation, national origin, political affiliation, disability, age, marital status, medical history, parental status or genetic information.

We base all our employment decisions on merit, job requirements and organisational needs.

Our mission at Bluecrest is to welcome everyone and create inclusive teams. We celebrate difference and encourage everyone to join us, and be themselves at work.

Other

• The post you are applying for is exempt from the provision of Section 4(2) of the Rehabilitation of Offenders Act 1974 (Exceptions) (Amendment) Orders 1975 and 2001 and therefore all convictions, cautions and bind-overs, including those regarded as \'spent\', must be declared.
• We kindly ask recruitment agencies to refrain from making contact with us.
• Any personal information you share with us will be treated in line with our company Privacy Policy.
• Applicants must be authorised to work for any employer in the UK - We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Bluecrest Wellness