Job Description

Brand & Campaign Lead

Location:

Manchester

Salary:

Competitive

Contract Type:

Permanent

Position Type:

Full Time

Closing Date:

{Expiry Date}

Slater and Gordon are a leading consumer law firm which provides a broad range of specialist legal and complementary services. We are undergoing a huge transformation across all areas of the business, with a focus on people and technology, and our mission is to give people easier access to our world class legal services.

We're looking for a strategic and creative

Brand & Campaign Lead

to own the development and execution of brand and campaign activity across the firm. This senior role will lead a multidisciplinary team responsible for delivering high-impact brand activations, B2B and practice area campaigns, organic social media and creative outputs for the firm.



You'll manage a team of specialists - including a Brand, Campaign, Social Media, Graphic Design, Videography - and you'll work closely with the Communications team, Digital Marketing, CRM, and Content teams to ensure all activity is aligned, integrated, and executed to the highest standard.

Key Responsibilities

Brand & Campaign Ownership

Create, lead and own the development and execution of brand and campaign activity across B2B channels, practice areas, and social media.
Oversee campaign planning, briefing, delivery, and performance tracking across the marketing function.
Deliver brand activation for digital and client onboarding activation
Ensure all activity reflects the firm's brand identity, values, and strategic objectives.
Oversee campaign planning, briefing, delivery, and performance tracking.

Team Leadership

Manage a team of seven, providing clear direction, coaching, and development opportunities.
Foster a collaborative, high-performing team culture with a focus on creativity, accountability, and results.
Delegate effectively while remaining hands-on and supportive.

Cross-Functional Collaboration

Work closely with the Communications team to ensure messaging is consistent and aligned across earned and owned channels.
Partner with Digital Marketing, CRM, and Content teams to ensure campaigns are integrated and optimised across platforms.
Liaise with the Head of Marketing to align plans with broader marketing strategy and business goals.
Liaise with Heads of practice and BD as required to ensure plans are aligned, delivered, understood and reported on.

Creative & Strategic Direction

Own the execution of the brand, ensuring all creative output meets brand standards and resonates with target audiences.
Provide creative leadership across brand and campaign activity, ensuring ideas are bold, relevant, and commercially sound.
Champion innovation in campaign formats, storytelling, and audience engagement.

Planning & Coordination

Own the campaign calendar and ensure visibility of upcoming activity across the team and wider business.
Coordinate internal and external resources to deliver campaigns on time and within budget.
Manage stakeholder expectations and ensure clear communication of plans, timelines, and outcomes.

Performance & Reporting

Oversee campaign reporting and performance analysis, using insights to inform future planning.
Ensure KPIs are defined, tracked, and communicated effectively across the team and to senior stakeholders.

What are we looking for?

Proven experience in brand and campaign leadership, ideally within professional services environment.
Outstanding people management skills with a track record of leading creative and marketing teams.
Strategic thinker with a commercial mindset and a passion for brand building across multiple channels.
Excellent project management and organisational skills.
Confident communicator and collaborator across teams and senior stakeholders.
Creative and proactive, with a strong eye for detail and quality.

What we offer in return?

We offer a hybrid working environment, alongside a competitive salary and benefits package including 25 days holiday allowance plus the option to purchase an extra 5 days, pension scheme, health cash plan, life assurance and income protection insurance. The opportunity to develop a rewarding and successful career with an award- winning law firm.