Job Description

Brand & Culture Manager

Location: Hybrid - Glasgow City Centre Head Office (1-2 days per week). This is flexible.
Contract: Full time, permanent
Salary: 350,00 - 40,000 DOE

About Imagine Care

Imagine Care is one of Scotland's leading independent residential childcare providers. We create nurturing, stable homes where young people can truly thrive -- and we're proud of the people and culture that make that possible.

As we continue to grow across Scotland and England, we're looking for a Brand & Culture Manager to help shape how Imagine Care is experienced and understood -- both internally and externally.

This is an exciting opportunity for someone ambitious, creative, and people-focused who wants to build a department and a career in a fast-growing, purpose-driven company.

The Role

You'll lead the development of Imagine Care's brand, communications, and culture strategy -- from digital marketing and stakeholder engagement to internal events and staff recognition.

We're looking for someone who's hands-on, strategic, and comfortable bringing ideas to life -- whether that's launching a new campaign, crafting key messages, managing a media story, or creating something memorable for our team.

Key Responsibilities

Brand & Marketing

Develop and deliver marketing plans that strengthen Imagine Care's brand identity and reach. Manage digital channels, website, and SEO performance. Create engaging content and campaigns that reflect our work, values, and people.
Communications & PR

Lead on internal and external communications. Manage press and crisis communications confidently and calmly. Support leadership announcements, stories, and thought-leadership pieces.
Culture & Engagement

Plan and deliver team-building events, recognition programmes, and wellbeing initiatives. Manage staff rewards and benefits with creativity and care. Capture and share stories that celebrate success and strengthen our culture.
Experience

We're looking for someone who brings:

4+ years' experience in marketing, communications, or brand management, ideally within a purpose-led, people-focused, or service-based organisation. Proven ability to develop and deliver campaigns, both digital and offline. Experience in SEO, social media management, and basic analytics. Exposure to press or crisis communications is a strong advantage. A track record of collaborating across teams and building positive culture. Bonus: experience in the care, education, or social impact sectors, or in a fast-growing SME.
Why Join Us

Be part of a company where many senior leaders have grown internally. Shape a new department and make your mark as we expand nationally and grow your renumeration and career in line with this. Work directly with the Managing Director and leadership team on strategic projects. Hybrid and flexible working -- only 1-2 days per week in the Glasgow Head Office. 33 days annual leave, wellbeing programme, and staff rewards.
How to Apply

Send your CV and a short note explaining why this opportunity excites you.

Job Types: Full-time, Permanent

Pay: 40,000.00 per year

Work Location: Hybrid remote in Glasgow G2 5SG