Job Description

Make a difference every day with PDSA

We are seeking a passionate and creative Brand Identity & Heritage Manager who is looking for the opportunity to strengthen PDSA's brand while bringing our rich heritage to life. In this role, you will ensure our brand identity and tone of voice are applied consistently across all communications, while using our history to inspire, engage and connect with supporters, customers and colleagues.


You can join us to help keep even more people and pets together when times are tough. For over a century, PDSA has provided vital veterinary care for the pets of people facing financial hardship. We deliver over 2 million treatments every year and respond to more than 300 emergencies every day. In fact, we are the only national vet charity.


As we continue on an ambitious journey to grow our reach and impact, a strong, trusted and compelling brand is more important than ever. This role plays a key part in growing awareness of our Charity and in turn income growth so we can support all those who need us.


If you're motivated by purpose, confident working across teams, and excited by the power of brand and storytelling, we'd love for you to join us.

As Brand Identity & Heritage Manager, you will be responsible for:

Developing, maintaining and championing PDSA's brand identity to ensure consistent application across all channels, platforms and touchpoints Preserving and promoting PDSA's heritage and archive assets, integrating them into campaigns, events and initiatives to enhance storytelling and engagement Leading the creation and production of high-quality branded materials that reflect PDSA's values and purpose Managing content and digital asset management platforms to ensure all assets align with brand standards and propositions Building strong relationships with internal teams and external agencies to ensure brand alignment across all communications Managing and delivering PDSA's globally renowned animal awards programme, working with senior representatives to deliver an exceptional experience and drive awareness Providing guidance and training to internal stakeholders on brand standards and heritage messaging Collaborating across Marketing, Communications and Fundraising to incorporate heritage into supporter and donor campaigns

Essential skills and experience

Strong experience in brand visual identity management Experience using digital asset management systems Knowledge of heritage preservation and its role in stakeholder engagement The ability to deliver high-quality branded materials with strong attention to detail Excellent communication and relationship management skills A creative, solutions-focused approach to problem-solving Experience working in the charity or non-profit sector is desirable but not essential.
Please note occasional travel will be required to our Head Office in Telford.

Rewards, support and benefits

We're really passionate about being a great place to work, somewhere people feel proud of what they do, connected to a meaningful purpose, and able to make a genuine difference every day. Our teams are collaborative and supportive, and we encourage everyone to bring their ideas, individuality and passion for pets to work with them.


As well as a rewarding role and a positive, people-focused culture, we also offer a wide range of benefits, including:





Flexible working options to support your work-life balance and individual circumstances. 25 days' holiday plus Bank Holidays, with option to buy or sell an extra five days. Three paid special days off: Volunteering Day, Celebration Day and Wellbeing Day annually. Generous pension options, with PDSA contributions starting at 5% and rising to 10%. Life assurance providing four times your annual salary for added peace of mind. AXA Health Employee Assistance Programme, with 24/7 wellbeing support Retail, holiday and lifestyle discounts available through our staff Fetch benefits platform. Enhanced maternity, paternity and adoption leave to support you and your family.
15% discount on PDSA Pet Insurance plus access to staff veterinary services.




To apply for this role, click Apply Now at the top of the page, create a candidate account and complete our simple application form.


PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds.





If you have any questions or concerns regarding accessibility, please contact us and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.





We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.





To support this commitment, our recruitment & selection processes are robust and rigorous. All appointments will be subject to satisfactory references and appropriate background checks.