Job Description

The Brand Lead will oversee brand strategy and execution within the FMCG industry, ensuring alignment with marketing objectives. This role is pivotal in driving brand growth and visibility in the UK and wider European markets.

• Develop and execute a robust marketing strategy tailored to the UK market, aligning with our global brand mission and values.
• Lead and inspire cross-functional team members in a matrix organisation, fostering collaboration and ensuring alignment with overall business objectives.
• Design and implement integrated marketing campaigns across digital, social, out-of-home, PR, and experiential channels to drive brand awareness and customer engagement.
• Collaborate with our retail team to bring our brand to life in-store.
• Analyse market trends and consumer insights to identify growth opportunities.
• Identify and establish partnerships with brand ambassadors, influencers, and creators to enhance brand visibility and engagement.
• Collaborate with our retail team to bring our brand to life in-store.
• Manage brand budget and allocate resources effectively to maximize ROI and achieve business goals.
• Report on campaign performance and provide actionable insights to stakeholders.

Help accelerate the already fast-growing brand presence in the UK.Opportunity to develop the brand function at a global level.
The successful Brand Lead should have:

• Proven experience in brand management, preferably within personal care, cosmetics. and/ or beauty industries
• Expertise in managing cross-functional teams and external agencies.
• Excellent analytical skills to interpret data and inform decision-making.
• Creative thinking with the ability to innovate and adapt to market needs.
• A relevant degree in Marketing, Business, or a related field. A Master's degree is a plus.
• Deep understanding of the UK market and its unique consumer dynamics.
• 10+ years of experience in marketing roles, with a significant portion spent in both CPG and start up environments.

This opportunity is with a medium-sized organisation operating in the FMCG sector. They are well-established and focus on delivering high-quality products to meet consumer demand, with a strong emphasis on innovation and market presence.

• Competitive salary of up to 100K dependent on experience.
• Comprehensive benefits package to support your well-being.
• Opportunities to work with a well-regarded organisation in the FMCG industry.
• A permanent role based in London.

This is an exciting opportunity for a driven Brand Lead to make a significant impact. If you are ready to take the next step in your career, apply today!

Skills Required