Job Description

About Bounce Back:

Bounce Back is a start up venture in Glasgow who seek to become the leader in scientific-based recovery within food and drink. We help consumers get back to living their lives with a scientific-based formula that works with your body for all-round replenishment and targeted symptoms.

Why We Need You:

To execute and build our marketing strategy, making us loved by consumers and a famous household name.

Role Overview:

The Brand Manager will be responsible for co-leading the strategic vision and executing our plan - reporting into the Head of Marketing.

Day-to-Day Responsibilities:

1. Brand Strategy and Oversight:

Brand Development: Co-lead with the Head of Marketing in strategic planning, development, and implementation of brand initiatives to build and strengthen Bounce Back's market presence. Consistency Management: Ensure consistent brand voice, visual identity, and messaging across all platforms and marketing materials.
2. Marketing Campaign & Social Media Management:

Campaign Strategy: Collaboratively conceptualise and execute targeted marketing campaigns, including digital promotions, email marketing, and experiential marketing events aligned with brand goals. Cross-channel Integration: Coordinate and align messaging across multiple marketing channels, working cross-functionally to maintain cohesive and impactful campaigns. Social Media Management: Working with our Social Media Manager, this role is responsible for ensuring we build a cohesive and engaging social media plan.
3. Influencer Relations:

Influencer Partnerships: Strategically identify and build partnerships with influencers whose values, style, and audiences complement Bounce Back's brand ethos. Campaign Execution: Manage influencer campaigns comprehensively, including negotiations, content planning, execution oversight, and results analysis.
4. Market Insights and Analysis:

Market Trends: Monitor market dynamics, emerging trends, and competitor activities to proactively refine strategies and identify growth opportunities. Audience Research: Leverage consumer insights and market research data to inform brand positioning and tailor messaging effectively to target demographics.
5. Reporting and Strategic Communication:

Performance Metrics: Oversee the analysis and reporting of campaign effectiveness, highlighting achievements, identifying areas for improvement, and guiding future strategic direction. Team Collaboration: Regularly collaborate with internal teams and closely partner with the Head of Marketing to align brand activities with broader company strategies and goals. Oversee a Social Media Manager responsible for day-to-day social media operations, ensuring strategic alignment and effective execution.
6. Supporting the Sales Function:

Events Support: To lead the collaboration and execution of sales-led events Trade Activation Management: Build plans to grow and strengthen customer relationships and to drive rate of sale. General support tasks: Become a valued partner with the sales team to go after key opportunities to grow the brand.
Experience & Skills Required/Information:

3+ Years Marketing Experience Food & Drink/FMCG Experience preferred Glasgow/Hybrid Role - Access to Spaces Co-working Globally but expected in the office 2-3 days a week Unlimited Holidays & Flexible Working
Job Type: Full-time

Pay: 35,000.00-40,000.00 per year

Additional pay:

Bonus scheme
Benefits:

Company pension On-site parking Work from home
Schedule:

Monday to Friday
Work Location: Hybrid remote in Glasgow G2 1RW