Job Description

Company Description

Purpose position Grow the Jack Link's brand in the UK by co-developing and executing the brand marketing plan (incl. innovation co-development and market implementation); leading consumer-lead initiatives to increase brand awareness, relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the Jack Link's brand

Responsibilities

Implement brand strategy and brand positioning and evaluate effectiveness Grow the brand while educating on the benefits of the category; Set up activations/engagement plans for the Jack Link's brand to achieve brand and commercial goals; Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns); Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams; Work closely with Category management, Shopper and Sales teams to deliver strong consumercentric propositions and through-the-line communications; Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets; Support Shopper Marketing & Sales teams with necessary market, brand and product information; Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications; Manage marketing budgets within guidelines. o Benchmark and understand competitor & market best practices.

Qualifications

University Bachelor / Master's Degree Experience +7 years (leading) FMCG marketing, with a focus on brand management including both communications, activation, portfolio management & innovation development and launches. Project management & cross functional team working. Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns. Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration. Market knowledge/track record in the FMCG environment in the UK, ideally also with experience in establishing new brands/new categories. Competencies Strong planning and prioritisation skills o Apply business insights and knowhow Strong communication skills o Identify business driver and set into action Project-management, Manage complexity o Strategic thinker, strong executer and creative solver Customer/consumer focused Action oriented and able to influence others through clear and concise communication Highly self-motivated, resilient and agile Profound working experience in the UK market

Additional Information

By joining us, you will

Have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself Work in an open, transparent, and inclusive culture with colleagues from all over the world Receive a salary at market level that fits your experience Experience a fast paced and dynamic work atmosphere Receive 27 vacation days, a good company pension plan and an annual bonus Boost your health with a ClassPass subscription and nutritious food offered by the company * Attend our fun and engaging events