Job Description

Job Overview

Responsible for building, protecting, and consistently communicating the brand as the business expands across new locations and service channels Ensures a strong, coherent brand identity that reflects the authenticity, quality, and cultural heritage of Indian cuisine Balances traditional brand values with broad appeal to the UK customer market Plays a critical role in safeguarding brand consistency during business growth and scaling

Key Responsibilities

Define and maintain clear brand positioning, tone of voice, and messaging guidelines Ensure consistent use of brand elements (visual identity, language, and presentation) across all platforms and locations Oversee brand presentation in: Restaurant interiors and customer-facing touchpoints Catering services and events Retail and takeaway packaging Marketing and promotional campaigns Collaborate closely with marketing, operations, and leadership teams to align brand strategy with customer experience Ensure customer interactions and communications consistently reflect brand values and standards Monitor and analyse customer feedback, brand perception, and market trends Use insights to refine and evolve brand strategy over time Protect brand integrity as the business scales, ensuring consistency across regions and channels Support new site launches and service expansions with strong brand alignment

Requirements

Proven experience in brand management, marketing, or a related role Strong understanding of brand strategy, positioning, and visual identity management Experience working with multi-location or scaling businesses (hospitality or food & beverage preferred) Ability to collaborate cross-functionally with operational and creative teams Strong analytical skills with the ability to interpret customer insights and market data Excellent communication and stakeholder management skills Understanding of the UK consumer market; experience with culturally rooted or heritage brands is an advantage Highly organised with strong attention to detail Passion for food, hospitality, and culturally authentic brand storytelling
Shortlisted candidates will receive a

call from our hiring team

to discuss the next steps.

Job Type: Full-time

Pay: 33,400.00-47,000.00 per year

Benefits:

Employee discount Sick pay UK visa sponsorship
Work Location: In person