Job Description

Job Overview

We are seeking a dynamic and innovative Brand & Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing brand and marketing strategies that enhance our market presence and drive growth. This role requires a blend of creativity and analytical skills to ensure our branding aligns with market trends and consumer needs. The Brand Manager will collaborate closely with various departments including marketing, product management, and public relations to create cohesive brand messaging.

Duties

Develop and implement comprehensive brand strategies to increase brand awareness and market share. Conduct market research to identify consumer trends, preferences, and competitive landscape. Manage product lifecycle from conception through launch, ensuring alignment with brand objectives. Oversee social media management, crafting engaging content that resonates with target audiences. Collaborate with the marketing team to design promotional campaigns that effectively communicate brand values. Analyse performance metrics to assess the effectiveness of branding initiatives and adjust strategies as needed. Maintain relationships with public relations teams to enhance brand reputation and visibility. Utilise Adobe Creative Suite to create visually appealing marketing materials that reflect the brand's identity. Engage in B2B marketing efforts to expand the brand's reach within business sectors. Event planning and promotional activities nationally

Qualifications

Proven experience in brand management or a related field, demonstrating strong product management skills. Excellent understanding of branding principles and marketing strategies. Strong analytical skills with the ability to interpret data and make informed decisions. Proficiency in social media management tools and techniques. Experience in conducting market research to inform branding decisions. Familiarity with public relations practices and media outreach strategies. Proficient in Adobe Creative Suite for design-related tasks. Strong communication skills, both written and verbal, with an ability to work collaboratively across teams. A degree in Marketing, Business Administration, or a related field is preferred. If you are passionate about building brands and driving impactful marketing initiatives, we invite you to apply for this exciting opportunity.
You should have experience in working as a team and also building a team over the next 12 months

Job Types: Full-time, Permanent

Pay: 27,453.32-35,000.00 per year

Work Location: In person