Job Description

THE POSITION
At Boehringer Ingelheim, we are passionate about improving the lives of animals and the people who care for them. We are looking for a strategic and results-driven Brand Manager to lead brand development and tactical marketing for FRONTLINE-the UK's No.1 pet parasiticide brand.
You will be responsible for developing and executing marketing plans that support market share, sales, and profitability targets. Working cross-functionally, you'll ensure that marketing activities are aligned with global strategies and tailored to local market needs.
This is a hybrid role offered on a 12-month Fixed Term Contract.
TASKS & RESPONSIBILITIES

• Lead the development and implementation of tactical marketing plans and product communications
• Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel's requirements
• Collaborate with category, and strategic accounts teams to ensure alignment and effective rollout of campaigns
• Monitor performance, analyse results, and adjust strategies as needed
• Manage advertising and promotions budgets, evaluating effectiveness and ROI
• Conduct market and competitor analysis to inform strategic decisions
• Build strong relationships across the business and with key external partners

REQUIREMENTS

• Strong commercial focus and extensive marketing experience
• Proven expertise in brand management and budget ownership
• Excellent project management and multitasking skills
• Experience leading cross-functional initiatives
• Proactive, solution-oriented mindset
• Strong communication and influencing abilities
• ATL media and retail market experience is essential

WHY THIS IS A GREAT PLACE TO WORK
Boehringer Ingelheim has been recognised as a Top Employer in the UK. Being certified as a Top Employer confirms our dedication to a better world of work, delivered through excellent HR policies and people practices. To learn more visit:

Skills Required