We are seeking a dynamic and creative Brand Manager to join our team. The
Brand Manager
is responsible for driving product performance, optimisation, and growth across our Amazon and eCommerce platforms. This role ensures that our products are presented in the most compelling way possible, pricing strategies remain competitive, and advertising campaigns drive maximum impact.
The Brand Manager collaborates closely with internal teams, including
PPC, design, logistics and sourcing
, to ensure smooth brand operations. This role requires a
strong mix of analytical thinking, creativity, and project management
to drive revenue growth and maintain brand integrity.
Key Responsibilities
Product Listing & Creative Management
o??Develop and refine
Secondary Image and A+ Image Creative Briefs
to enhance product conversion rates.
o??Ensure product benefits are showcased in the most
visually appealing
and
customer-friendly
manner.
o??Provide
feedback
on design deliverables to ensure quality and effectiveness.
o??Implement
listing optimisations
, collaborating with the Listing Specialist for execution.
Pricing & Promotions
o??Manage and execute
price adjustments
depending on market trends.
o??Implement
deal strategies
provided by the Brand Director to enhance sales performance.
Advertising & PPC
o??Work alongside the
PPC team
to create and refine
new ad campaigns
.
o??Oversee
ad campaign monitoring and adjustments
to improve performance.
o??Provide
input on major PPC adjustments
as required.
Inventory & Logistics
o??
Liaise with sourcing teams
to ensure projects are progressing efficiently and all information is accurate.
To ensure new product launches and new orders go to schedule and liaise with all relevant stakeholders.
o??
Create Purchase Orders
in collaboration with the sourcing team, ensuring timely and accurate supplier communication.
Reporting & Data Management
o??Generate
weekly performance reports
to track key metrics and identify improvement opportunities. To report directly to the Brand Director and the Director of Business Development, where applicable.
o??Maintain and update
ClickUp workflows
for streamlined task and project management.
Quality Control & Brand Integrity
o??Monitor and
flag product quality or listing issues
to the sourcing team and Brand Director.
o??Ensure product listings are
fully compliant
with Amazon and marketplace regulations.
Product Development & Expansion
o??
Collaborate on packaging design
to ensure accurate product information, strong branding, and an enhanced customer experience.
Cross-Platform Brand Optimisation
o??Work with platform specialists to
optimise listings on eBay and other non-Amazon sales channels
.
Experimentation & Customer Insights
o??Manage
polling and A/B testing experiments
to improve product listing performance and conversion rates.
Reporting Structure
o??
Reports to
: Brand Director
o??
Collaborates with
: Design Team, PPC Specialists, Logistics, and Sourcing Teams
o??
Supervises
: No direct reports, but manages execution with various teams
Join us as we strive to elevate our brand presence in the market while fostering an innovative environment where creativity thrives!
Job Types: Full-time, Permanent
Pay: From 35,000.00 per year
Additional pay:
Performance bonus
Benefits:
Casual dress
Company pension
Free parking
Health & wellbeing programme
On-site parking
Schedule:
Monday to Friday
Application question(s):
Please list any ecommerce experience you have.
Please confirm whether you would be able to work from our office in Rochester approximately 2 days per week or are looking for a fully remote role.
Work Location: Hybrid remote in Rochester ME2 2LS
Reference ID: IDL-BM
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