Job Description

JOB DESCRIPTION

Position:

Brand Ambassador / E-Comm Sales Activation

Company:

Isle of Bute Distillery

Location:

Field-based, Glasgow & Surrounding Areas (with remote/digital work)

Role Overview

We're looking for a passionate and dynamic individual to take on a full-time position as our Brand Ambassador and Sales & Digital Activation Manager. This hybrid role blends on-the-ground B2B sales and account management with digital savvy - including Amazon, email marketing, social media, and e-commerce operations.

The successful candidate will drive growth by nurturing on-trade relationships, securing new listings, and also ensuring a strong online brand presence and customer journey.

Key Responsibilities1. On-Trade Sales & Field Marketing

Build and maintain strong relationships with bars, restaurants, and retail stockists. Provide activation support - including POS materials, tastings, and training. Identify and convert new sales leads across Glasgow, Edinburgh, Bute & surrounding areas Deliver promotional activity to drive rate of sale (e.g. menu placements, staff incentives). Represent Isle of Bute Distillery at events, tastings, and industry activations.

2. Digital Sales & Account Activation

Oversee the performance and upkeep of our Amazon listings (FBM), collaborating with logistics and customer service where needed. Use Klaviyo (or similar) to manage email marketing flows and campaign sends. Activate and support online customer accounts with timely communication and retention tools. Assist with digital sales campaigns across Shopify, Meta, TikTok, and other channels. Report on digital channel performance and identify conversion improvement opportunities.

3. Brand Content & Social Presence

Support content creation for social media (reels, stories, lives, giveaways). Maintain community engagement across platforms, responding to DMs and comments where needed. Coordinate photography and content from stockists and events to build visual brand equity.

4. Reporting & Strategy

Submit fortnightly reports including hours worked, customer updates, sales growth, and lead tracking. Collaborate with the wider team on forecasting, stock planning, and campaign ideas. Attend quarterly strategy sessions and minimum 3 Keep-In-Touch (KIT) days on Bute.

What We're Looking For

Confident communicator with B2B sales experience, ideally in drinks/hospitality. Digital know-how: experience with Amazon Seller Central, email platforms, or e-commerce. Comfortable with social media and content (no need to be an influencer - just organised). Proactive, enthusiastic, and self-managed - you'll be representing the brand in the field. Driving licence required.

Package

Full-time

role: ~37.5 hours/week (flexible scheduling).

Base salary

plus

commission scheme

tied to new business and growth. 28 days annual leave incl. bank holidays. Travel and business expenses reimbursed. Career growth potential as we expand into exports

About Isle of Bute Distillery

We are a small, passionate team focused on making spirits inspired by the beauty and character of Bute. Our core range includes award-winning gins and rum, with whisky on the way. This is an exciting time to join us as we scale our direct-to-consumer offering and grow our presence across the UK on-trade.

Job Type: Full-time

Pay: From 28,000.00 per year

Additional pay:

Bonus scheme Commission pay
Benefits:

Work from home
Schedule:

Monday to Friday Weekend availability
Licence/Certification:

Driving Licence (preferred)
Work Location: On the road

Reference ID: Brand Ambassador / E-Comm Sales Activation