Job Description

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.



JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.



We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.



JD Sports Fashion plc

Brand & Content Marketing Executive

JD Outdoor Group



I am responsible for....

Supporting in the delivery of the marketing plans for the clothing and footwear partner brands Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels Supporting in the development of the JD Outdoor content strategy

I do this by.....

Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy Working with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plans Planning and attending shoots to create video content across all JD Outdoor channels Briefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brands Producing SEO-rich blog content and expert advice guides Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channels Communicating campaigns & results

I know I've done a great job when...

Campaigns are delivered on time and within budget KPIS for content views and engagement are achieved

My role requires me to work with...

The Brand & Content Marketing Manager The content team Marketing team members Merchandisers and Buyers Online team Production Companies External Brands/Agencies Retail ops / store teams

The skills and knowledge I need to do my job are..... (include experience gained 'on the job' as well as any professional/technical qualifications required to deliver the role accountabilities)

An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately. Experience with blog building tools, such as Wordpress, with basic HTML skills. Video production skills - planning, scripting, administration, budgeting, etc. Experience of selling product through marketing and/or retail sales. Knowledge and understanding of what makes a good customer experience. Experience of social media and broader marketing. Experience of developing and managing content calendars. Ability to work collaboratively on projects with multiple stakeholders from across the business Ability to draw insights from analytic data Familiarity with Google Analytics (advantageous) A passion for the outdoors and outdoors products (advantageous) Phone videography skills (advantageous)

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.



Thank you for your time



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