Job Description

Brand Marketing Lead
Reporting To: Brand Marketing Manager
Location: Hybrid (minimum 2 days in office)
Contract Type: Full-time
Who are Bird & Blend Tea Co.?
Bird & Blend Tea Co. is an eco-conscious, people-focused, award-winning & B Corp-certified Tea Mixology company on a mission to spread happiness & reimagine tea!
Bird & Blend was set up & is run by Krisi & Mike, who met whilst studying Politics (of all things!) at university.
Building Bird & Blend from scratch while staying true to their ethos & values has been Krisi & Mikes passion for over 10 years. From the early days of packing tea in their bedroom & attending markets, to now, with an awesome team, multiple retail stores & a thriving international online store, Bird & Blend is leading the way in tea innovation in the UK.
Bird & Blend has grown out of a core belief in doing business in a better way. This is ultimately our why - its why we are in business & what we believe in. Of course, we want to welcome as many people as possible into our Magical World of Tea but fundamentally its what we care about other than great tea that makes us magical.
You can read heaps more information about us and our mission here:
The Business Context & Purpose
Currently, we have over 200 employees across our warehouse, retail locations, and support centre functions. We currently have 25 stores across the UK, so have grown rapidly in the last 2 years.
Over the next 2 years, our purpose is to be known & loved as a great place to work, that empowers our people to: * Deliver awesome experiences that make our customers smile

• Build a community of ambassadors to tell the story and spread the word
• Develop trailblazing products & experiences in our magical world of tea

Why We Need You
Were looking for a creative self-starter who has a passion for brand communications, retail activations and innovative tactics to drive growth and community engagement. As a rapidly growing brand, we need a Brand Comms Lead who will thrive in a fast-paced environment and support on brand growth projects alongside our driving forward our in-store brand activations, campaign calendar and supporting comms channels such as PR, influencer and content. This role will also take ownership of some of the planning, briefing and execution of our brand activations to support the wider marketing strategy.
What does a Brand Marketing Lead do?
Key Responsibilities
In-Store Brand Activations

• Collaborate with the Retail and Brand teams to develop and execute impactful in-store brand activations aligned with the campaign marketing calendar.
• Deliver the ideation and briefing of retail installations, including window displays, internal and external signage, visual merchandising, POS and additional creative touchpoints that increase brand visibility and customer engagement.
• Conduct research into production costs, materials, and supplier options as required, ensuring efficient, cost-effective, sustainable and high-quality outputs.
• Liaise closely with the Design team to manage lead times and deliverables and the Brand Marketing Manager on approvals to ensure timely delivery of assets.
• Act as a conduit between the Brand and Retail teams, ensuring in-store executions reflect the brand vision and meet compliance standards across the estate.
• Explore what changes could be made to general POS & VM in-store as part of ongoing improvements to the estate.

Brand Communications

• Support PR outreach efforts by providing our agency with accurate product information, imagery and other assets, including quotes from internal stakeholders, for press releases and media requests.
• Create compelling, on-brand content for owned channels including the website, CRM, and blog, covering topics such as drinks recipes, B Corp updates and brand news.
• Support on additional ad hoc brand copy-writing and content creation for our consumer, employer and corporate comms.
• Maintain and update the marketing section of the quarterly Product Bible, ensuring all product details and links to supporting documents are accurate and current.

Growth Projects

• Support the Brand Director and Brand Marketing Manager in exploring and delivering brand growth opportunities such as out-of-home advertising, advertorials, brand experience pop-ups and retail activations.
• Conduct research into prospective agencies and platforms to assist in the outreach, relationship management and coordination of creative briefings and budgets.

Skills, experience & attributes:

• 24 years of experience in a retail marketing role, ideally within FMCG or lifestyle sectors.
• Proven experience supporting or leading in-store brand activations, including window displays, POS, signage, and VM.
• Confident in ideating and briefing creative concepts, providing initial mock-ups and sketches in collaboration with design and studio teams.
• Strong understanding of materials, production processes and supplier management, including sourcing and cost research.
• Confident and engaging copywriter with a tone adaptable to brand voice across CRM, blogs and digital content.
• Exceptional written and verbal communication skills.
• Proficient in Google Workspace; familiarity with design or project management tools (e.g., Canva, Abode Suite, Trello) is a plus.

Are there any perks?
Of course there are, for all the hard work you will get:

• We are proud to be a Sunday Times Best Places To Work 2024 employer.
• Friendly and supportive team culture: Enjoy working alongside a team of like-minded individuals who value collaboration, camaraderie, and fun in the workplace.
• Membership of company pension scheme (if applicable): Secure your financial future with enrollment in a company-sponsored pension scheme, ensuring peace of mind and financial stability in retirement.
• Holiday accrual that grows with loyalty: Enjoy 25 days holiday (plus bank holidays ) as a token of appreciation for your dedication and loyalty to the organisation, providing you with ample opportunities for rest and relaxation. This entitlement increases with service.
• Life Insurance & Income Protection: providing financial security and peace of mind for you and your families.
• Health Cash Plan: after one year service we will enrol you into our Health Cash Plan which will allow you to claim back money for dental, optical, prescription charges etc. Specific information on this scheme will be shared with you all..
• Life Happens Leave: Sometimes life can throw unexpected challenges our way, we offer paid leave specifically dedicated to these situations to provide employees with the time and space needed.
• Complimentary drinks and snacks: Stay refreshed and energised throughout the day with a variety of free drinks and snacks provided in the office.
• Monthly tea allowance and generous staff discount: Indulge in your favourite teas while benefiting from a discount on company products, fostering a culture of enjoyment and appreciation.
• Employee Assistance Programme: Access confidential and professional mental health support services to prioritise your well-being and address any personal or work-related challenges.
• Bike to Work and Electric Vehicle Schemes: Take advantage of a sustainable transportation option, contribute to environmental conservation, and benefit from tax-efficient savings.
• Paid volunteer days: Make a positive impact in our community by participating in volunteer activities during dedicated paid volunteer days, fostering a culture of corporate social responsibility and giving back.
• Dog-friendly office: Bring your furry friend to work and enjoy a pet-friendly environment that promotes work-life balance and companionship.
• We also have enhanced family friendly policies, offer flexible working and are always open to discussing your individual circumstances!

Our Commitment to Sustainability & Ethical Practices
At Bird & Blend, people and the planet are at the core of everything we do. As a certified B Corp, we are committed to sustainability, ethical sourcing, and creating a positive impact. Were looking for team members who share our values and are passionate about making a difference. Prior experience in sustainability-focused work is a bonus, but full training is provided.
What Are the Hours?
This is a full-time, permanent position (40 hours per week), with hours worked within our core operating times of Monday to Friday, 08:00 - 18:00. The role is hybrid, requiring in-office presence in our Goring-by-Sea location at least twice a week. While most hours will be within these core times, there may be some weekend and evening shifts during peak seasons, with flexibility required to support our busiest moments. Were looking for team members who are reliable, adaptable, and excited to help us during these high-energy times!
Inclusion & Diversity
We are committed to creating an inclusive and welcoming workplace where everyone can bring their true selves to work. Applications are encouraged from individuals of all backgrounds, regardless of age, disability, gender, sexual orientation, race, religion, or belief. If you require any reasonable adjustments during the application or interview process, please let us know.
Ready to be part of something magical? Join us in spreading happiness, one cup of tea at a time!