Job Description

About the role

We're looking for a strategic, creative and hands-on Marketing & Brand Manager to take ownership of our brand and lead our marketing activities across both HR Star and our MD's personal brand. You'll work closely with the Founder & MD to elevate our visibility, drive quality leads, and position HR Star as a stand-out people-first HR consultancy.

This role is perfect for someone who's excited by the challenge of owning the full marketing mix from strategy to execution and who's confident managing personal brand content, thought leadership and lead generation in a fast-paced, purpose-driven business.

What you'll be doing

Strategy & Planning

Own and evolve the marketing strategy for HR Star and the MD's personal brand Build and implement lead generation campaigns that attract our ideal clients across key sectors (agencies, professional services, scale-ups, care, visitor attractions etc.) Translate our business vision into clear, targeted messaging across all channels Identify trends, audience insights, and competitor activity to shape marketing activity Own the marketing calendar, ensuring campaigns align with product launches, key dates and business priorities

Brand & Content Development

Develop, protect and grow the HR Star brand and tone of voice Manage and grow our MD's personal brand presence across LinkedIn, Instagram, podcast appearances and newsletters Create high-impact, values-aligned content across digital channels (web, email, social, thought leadership, paid media) Lead the development of brand materials (e.g., pitch decks, client proposals, one-pagers, case studies, newsletter formats)

Campaign Execution & Reporting

Design and deliver campaigns end-to-end, tracking performance and adapting in real time Create graphics and digital assets using Canva Set up tracking, analytics and lead capture tools; regularly report on ROI and lead conversion performance Produce monthly and quarterly marketing performance reports with insights and recommendations

What we're looking for

Experience

Proven experience as a Marketing Manager, Brand Lead or similar in a fast-paced, entrepreneurial or high-growth business Demonstrated success managing and growing a founder or personal brand alongside a business brand Track record of planning, implementing and reporting on digital marketing campaigns that drive measurable results Strong content marketing and copy writing skills Proficient in Canva, social scheduling tools, email marketing platforms (e.g., Mailchimp), and CRM/lead gen tools (e.g., HubSpot, Google Analytics)

Skills & Strengths

Confident project manager, able to plan, deliver and adapt campaigns independently Creative thinker who brings ideas and energy to the table, but also comfortable executing them with pace and precision Excellent eye for brand, design, and detail Curious, self-motivated and solution-focused, with a strong sense of ownership A hands-on, no-ego team player happy to roll up sleeves and make things happen Able to work flexibly and thrive in a fast-moving, founder-led environment

Bonus if you have:

Experience supporting a B2B service business or consultancy Knowledge of or interest in HR, culture, leadership, or business growth Familiarity with lead magnets, newsletter funnels and personal brand content marketing
Job Type: Part-time

Pay: 40,000.00-45,000.00 per year

Expected hours: 21 per week

Benefits:

Additional leave Company events Company pension Free parking Health & wellbeing programme On-site parking Sick pay Work from home
Schedule:

Monday to Friday
Experience:

Content marketing: 2 years (required) Personal branding : 2 years (preferred)
Willingness to travel:

25% (preferred)
Work Location: Hybrid remote in Gloucester GL2 2AT